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ID:36498481
大小:1.93 MB
页数:59页
时间:2019-05-11
《博美装饰城品牌管理之研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、西南交通大学硕士学位论文博美装饰城品牌管理之研究姓名:郭柱兴申请学位级别:硕士专业:工商管理指导教师:郭强20070301西南交通大学硕士研究生学位论文第1I页AbstractInthefiercemarketcompetition,andbusinessdevelopmentandsplendorbrandisthekeyfaclorintheSUCCESSorfailureofthewarbusinessdecision.ModemeconoIIliccompetitiveness,inasense,isthebrandcompetition.Bra
2、ndisthelifeandthecore.Theoverallqualityofenterpriseperformance.Inthemarkettoachievesustainabledevelopment,onesolutionistobuildastrongbrand.Manyforeigncompanieshave蝴sfullyestablishedaworld-renownedbrand,domesticenterpriseshavestartedtohaveakeeninterestinbrandbuilding.Thisinteresti
3、nthePauseandpartlybecausewehaveseenhowthepoweroftheworld’Smostpowerfulbrandsnoon;partlybecausewearemoreseriousstrategicthinking,long-termvisiont0lookatthedevelopmentofenterprises.Thispaperintroducedthefirstforeignbranddevelopment,brandmanagememanalysisofthecurrentsituationandprob
4、lemsfromalargenumberofstrongbrandsexplorethecreationanddevelopmentofthebrandstrategyforChina'senterprises.othersusetheadvancedexperienceandtheoretical:KotlerMarketingtheory,modemintegratedmarketing.andthecmentnumberofsucr:essfulbrandbuildingourcase,130U.S.compaIliestargetingthecu
5、rrentsituation,tothedevelopmentandgrowthofenterprisesandforeignenterprisestocompete,wemustfollowtheroadofbuildingbrands.broughtoutanumberofproposals.Theresultsoftheanalysis,thispaperuniquetoseethatkindofdominantpatternthatiftheydonotstrengthenthebrand,theimpactofforeignbrandsface
6、strongthatthemarketwillbeaaayinthenearandregroup,thestrongvictorytheweakwilldisappear.Inaddition,thecombinedcompany'sU.S.operationsBomadesomeimprovements,brandbuildingapproach:(1)seizethebrandpositioningtasktomeetthechangingneedsofcustomers,(2)recognizedbrandssuchasdesign,tomeetg
7、/lstomerdemandforhJ【gh—levelfocusondemand;(3)themaintenanceandexpansionofbrandssuchasshouldanewwayofthinking.Keywords:130U.S.brandbuildingandbrandmanagementtoma]岫_taindecorativeCity西南交通大学硕士研究生学位论文第1II页Keywords:Thecombinedcompany’sBomeibrandandmaintenance西南交通大学硕士研究生学位论文第1页1.1论文选题背
8、景第1章绪论品牌不仅为表示商品或服务来源的标志,而且是企业商品或服务的市场信誉,
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