[ppt模板]广告学ppt模板范例

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1、ProductadvertisementandcorporateadvertisementSlogantranslationComealivewiththePepsi.ItwouldleakinyourpocketandembarrassyouSchweppestonicwaterColgatecueFlyleatherTopADAgentsOmnicomGroupInc.(NYSE:OMC)isastrategicholdingcompanyDDBNeedhamwasformedin1986byamergerofDoy

2、leDaneBernbachandNeedhamHarperWorldwide.ThetwoagenciesweredrawntogetherbytheircommoncommitmenttocreativeexcellenceTheagency'smajorworldwideclientsincludeVolkswagen,McDonald's,PepsiCo,Hasbro,Johnson&Johnson,Mobil,Henkel,AmericanAirlinesandMichelin.1949年，名列《广告时代》20世纪

3、最有影响的广告人第一位的艺术广告派代表BillBernbach和NedDoyle离开Grey，与MacDane共同创建了DoyleDaneBernbach(DDB)。1982年Bernbach去世后，DDB的继任者开始把目光从艺术转移到了资本运作上。1986年，DDB与Needham,Harper&Steers合并成DDBNeedham。1986年，DDBNeedham与BBDO合并，CarpeDiem!:SeizetheDay!Caveatemptor:LetthebuyerbewareCogitoergosum:Ithi

4、nkthereforeIamVenividivici:Icame,Isaw,IconqueredIBM:Ithink,thereforeIBM.StylishAd.SloganStylishAd.SloganPioneer:Everythingyouhearistrue.NestleMilo:Bringoutthechampioninyou.Nike:JustdoitMitsubishi:Technically,everythingispossible.MercedesBenz:Thepursuitforperfection

5、hasnofinishline.M&Msmeltinyourmouth,notinyourhand.IBM:No business too small, no problem too big.Adidas:Nothing is impossibleNOKIA  :Connecting people.科技以人为本Rejoice : start ahead成功之路，从头开始Mizuno :Your passion is our obsessionOlympus :focus on life聚焦生活Applecomputer:th

6、inkdifferentIsVolkswagenboldorstupid?AcrossFrance,workmenhavebeenbusyscrapingoff10,000billboardadvertisementsforitsnewGolffollowingfuriouscomplaintsfromtheCatholicChurch.Inaseriesofposters,theGermancarmaker'snewmodelwaslikenedtoareligiousrevelation;oneshowedJesusat

7、theLastSupperrecommendingthecartohisdisciples.ThechurchwasdemandingpenancebeforetheadmencouldsaythreeHailMarys.VW'sagency,DDBNeedham,doubtlessthoughtitsadvertisingwasatthecuttingedgeofpostmodernirony.Afterall,theadmenpresumably...readingC–lackrespectforchurchB–payn

8、oattentiontoconventionalad.C-togetmediacoverageC–offendtheirparentsB–admendolessresearchPage139vocabularyBillboardPostersSocialissuesClientsPitch