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1、Productadvertisement and corporateadvertisementSlogantranslationComealivewiththePepsi.ItwouldleakinyourpocketandembarrassyouSchweppestonicwaterColgatecueFlyleatherTopADAgentsOmnicomGroupInc.(NYSE:OMC)isastrategicholdingcompanyDDBNeedhamwasformedin1986byamergerofDoyleDaneBernb
2、achandNeedhamHarperWorldwide.ThetwoagenciesweredrawntogetherbytheircommoncommitmenttocreativeexcellenceTheagency'smajorworldwideclientsincludeVolkswagen,McDonald's,PepsiCo,Hasbro,Johnson&Johnson,Mobil,Henkel,AmericanAirlinesandMichelin.1949年，名列《广告时代》20世纪最有影响的广告人第一位的艺术广告派代表Bil
3、lBernbach和NedDoyle离开Grey，与MacDane共同创建了DoyleDaneBernbach(DDB)。1982年Bernbach去世后，DDB的继任者开始把目光从艺术转移到了资本运作上。1986年，DDB与Needham,Harper&Steers合并成DDBNeedham。1986年，DDBNeedham与BBDO合并，CarpeDiem!:SeizetheDay!Caveatemptor:LetthebuyerbewareCogitoergosum:IthinkthereforeIamVenividivici:Icame,
4、Isaw,IconqueredIBM:Ithink,thereforeIBM.StylishAd.SloganStylishAd.SloganPioneer:Everythingyouhearistrue.NestleMilo:Bringoutthechampioninyou.Nike:JustdoitMitsubishi:Technically,everythingispossible.MercedesBenz:Thepursuitforperfectionhasnofinishline.M&Msmeltinyourmouth,notinyou
5、rhand.IBM:No business too small, no problem too big.Adidas:Nothing is impossibleNOKIA :Connecting people.科技以人为本Rejoice : start ahead成功之路，从头开始Mizuno :Your passion is our obsessionOlympus :focus on life聚焦生活Applecomputer:thinkdifferentIsVolkswagenboldorstupid?AcrossFrance,workm
6、enhavebeenbusyscrapingoff10,000billboardadvertisementsforitsnewGolffollowingfuriouscomplaintsfromtheCatholicChurch.Inaseriesofposters,theGermancarmaker'snewmodelwaslikenedtoareligiousrevelation;oneshowedJesusattheLastSupperrecommendingthecartohisdisciples.Thechurchwasdemandin
7、gpenancebeforetheadmencouldsaythreeHailMarys.VW'sagency,DDBNeedham,doubtlessthoughtitsadvertisingwasatthecuttingedgeofpostmodernirony.Afterall,theadmenpresumably...readingC–lackrespectforchurchB–paynoattentiontoconventionalad.C-togetmediacoverageC–offendtheirparentsB–admendol
8、essresearchPage139vocabularyBillboardPostersSocialissuesClientsPitch
