英语本科毕业论文-消除不良商标翻译的策略

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1、.本科毕业论文消除不良商标翻译的策略学生姓名：学生学号：200310206089院（系）：外国语学院年级专业：2003级英语本科1班指导教师：二〇〇七年五月TheStrategiestoAvoidBadBrandTranslationsYangLihuaUndertheSupervisionofAssociateProfessorTangGuopingSchoolofForeignLanguagesandCulturesPanzhihuaUniversityMay2007攀枝花学院本科毕业论文C

2、ontentsContentsAbstract……..……………………………………...…………..………………………IKeyWords……………………………………………………………………………...I摘要……...………………………..………………………………………………......II关键词……....................................................................................................

3、...............................IIIntroduction…………………………………………………………………….……...1I.IntroductionofBrandName……………………...….…..………….........................2A.EdificationofBrandNamingQuestion……….……….…...……….…………...2B.NecessityofProfessionalCorrection……………...

4、.....……..……………….......2C.ValuesinBrandName…………………………………………………………...3II.PresentSituationofBrandTranslation……...………………………...…………...5A.UnsuccessfulCasesofBrandTranslation……………………………………….51.LackofAestheticPsychology………………………………………………..52.FilledwithIndeli

5、cacy………………………………………………………...63.ImproprietytoBritishandAmericanIdiomCulture…………………………6B.TheDifferencebetweenBadTranslationandGoodTranslation………………...7III.ReasonsforBadTranslationandStrategiestoSolvetheProblems………………9A.ReasonsforBadBrandTranslation…………

6、……………..…………………9B.StrategiestoSurmounttheseDifficultiesasaTranslator…………………....101.KnowingtheCharacteristicsoftheTranslatedBrandandCommodity…...112.UnderstandingtheTargetCountries’CultureandTradition…..………......113.AttentiontotheInnovationintheBrandTr

7、anslation……………………...124.AttentiontotheStandardizationoftheLanguage…………………………12C.StrategiestoSolvetheProblemfromtheOtherAspects……………………..13Conclusion……………………………………………………………….…………..15Acknowledgements…………………………………………………………………..16攀枝花学院本科毕业论文ContentsBibli

8、ography……………………………………………………………….…...…….17攀枝花学院本科毕业论文AbstractAbstractInrecentyears,therearebarriersandriskscausedbyinternationalculturedifferenceinexportcorporationsofChina.Nowandagain,therearecasesthatthesalesoftheexportcommodityareblockedbecauseofmi