英语毕业论文之消除不良商标翻译的策略

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1、消除不良商标翻译的策略学生姓名：学生学号：院（系）：年级专业：指导教师:TheStrategiestoAvoidBadBrandTranslationsContentsAbs+ractIKeyWordsI摘要II关键庁司IIIntroduction1I.IntroductionofBrandName2A.EdificationofBrandNamingQuestion2B.NecessityofProfessionalCorrection2C.ValuesinBrandName3II.PresentSituation

2、ofBrandTranslation5A.UnsuccessfulCasesofBrandTranslation51.LackofAestheticPsychology52.FilledwithIndelicacy63.ImproprietytoBritishandAmericanIdiomCulture6B.TheDifferencebetweenBadTranslationandGoodTranslation7I.ReasonsforBadTranslationandStrategiestoSolvethePro

3、blems9A.ReasonsforBadBrandTranslation9B.StrategiestoSurmounttheseDifficultiesasaTransIatorCommodity112.UnderstandingtheTargetCountries'CultureandTradition113.AttentiontotheInnovationintheBrandTranslation124.AttentiontotheStandardizationoftheLanguage12C.Strategi

4、estoSolvetheProblemfromtheOtherAspecs........................13Conclusion15Acknowledgements16Bibliography17AbstractInrecentyears,therearebarriersandriskscausedbyinternationalculturedifferenceinexportcorporationsofChina・Nowandagain,therearecasesthatthesalesofthe

5、exportcommodityareblockedbecauseofmistranslationofbrandnames.Inthispaper,throughunsuccessfulcases,theauthorwantstomakethereadersknowthatanunsuccessfultranslationtothebrandmaymakethesalesofproductsfallquickly.Thebasicreasonthatcausedthedifferentresultsiscultural

6、difference,whichreallymakesthetranslatorshavedifficultyintranslatingthebrandnames.Then,howtosurmountthebarrierscausedbyculturaldifferenceinbrandtranslationbecomesanurgenttaskforthetranslators.Firstly,forthetranslators,thecharacteristicsofthebrandandcommoditysho

7、uldbetakenintoconsideration;secondly,thetargetcountries'culturesandthepsychologyofconsumersareinvolvedintranslationofthebrandnames;finally,thetranslatorsshouldpayattentiontotheinnovationandthestandardizationofthelanguage・Inaword,onlywhenthetranslatorsimprovethe

8、irskillsoftranslation,shouldtheexportofChinahaveabrightfuture.KeyWordsBrandtranslation;exportcommodity;culturedifference当前冲国出口企业正面临国际文化差异造成的传播障碍与风险，因商标翻译失误影响商品出口的案例时有发生。本文将通