The effects of social networking sites on the acquisition of social capital among college students A pilot study.pdf

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1、Spring2011GlobalMediaJournalVolume11,Issue18ArticleNo5Theeffectsofsocialnetworkingsitesontheacquisitionofsocialcapitalamongcollegestudents:ApilotstudyGeorgeKonetesMatthewMcKeagueIndianaUniversityofPennsylvaniaKeywordssocialnetworking,socialcapital,networks,actors,structuralagents,SNS

2、.AbstractThispilotstudyaimsspecificallytoexplorewhetherornotuniversitysocialnetworkingsite(SNS)usersaremakingnetworkingdecisionstofurthertheirsocialcapitalortocreatemorebalancednetworksbymakingdecisionsbasedoncommontraitsandinterests.Thisstudycentersonthehypothesisthatgraduatestudent

3、useSNSmoretoacquiresocialcapitalthanundergraduatesandthatundergraduatestudentsuseSNStoformbalancedsocialnetworksbasedoncommonaltiesmoresothangraduatestudents.Differencesareexpectedbasedoffofdemographicandpsychographicvariationsbetweenundergraduateandgraduatestudents.Fortheinvestigati

4、on,anonlinesurveywassentoutviauniversityemailtoundergraduateandgraduatestudentsinquiringastotheirbasicdemographics,SNSuseanddeliveringasocialcapitalandcommonalitiesinstrument.Despitedirectionalityinthedata,nosignificantdifferenceswerefoundbetweenundergraduateandgraduatestudentnetwork

5、ingdecisionsintermsofsocialcapitalandcommoninterestacquisitionhabits.Howeverthesocialcapitalinstrumentwasfoundtohaveahighdegreeofreliabilityandpotentialforfurtheruse.IntroductionGoaloftheStudyAscollegestudentshavebeenfoundtoutilizesocialnetworkingsitesoverninetimesmorethantheaveragep

6、opulation(Raacke&Bonds-Raacke,2008),thisstudywaspromptedtoexaminevarioussocialaspectsofthathighdegreeofuse.ThegoalofthispilotstudyistodeterminehowstudentsareusingSNSintermsofadvancingsocialcapitalandfurtheringcommoninterests.Thisinvestigationisdesignedtotestaresearchmethodologyandtwo

7、instrumentsmeasuringwhetherornotnetworkingdecisionsaremadeinordertoobtainsocialcapitalortoachievemorebalancednetworksviaseekingcommonalities.ThecriticalfocusiscenteredupontheconceptofsocialcapitalacquisitionhabitsmeasuredthroughSNSwithsocialbalancetheoryactingasananalyticallenstoclas

8、sifyvariouss