互动意义中的文化身份认同话语构建——回家公益广告多模态话语分析

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1、万方数据DiscursiveConstructionofCulturalIdentityinInteractiveMeaning一一AMulti—ModalDiscourseAnalysisof“GoingHome’’PSAs互动意义中的文化身份认同话语构建一一“回家”公益广告多模态话语分析AThesisPresentedtoTheCollegeofForeignLanguagesofZhejiangNormalUniversityInPartialFulfillmentoftheRequirementFortheDegreeofMasterofArtsInLinguistic

2、sandAppliedLinguisticsByXiGuangyuUndertheSupervisionofAssociateProfessorHuMeixinZhejiangNormalUniversity2014万方数据ACKNOWLEDGEMENTSAllmyheartfeltandsinceregratitudegoestothosewhohaverenderedmetheirgreatassistanceintheaccomplishmentofthisthesis．Theirkindness，generosityandcontributionspeedupmypap

3、erwritingandmakethisthesispossible．Firstandforemost，I'dliketoextendmygreatestanddeepestgratitudetomysupervisor,AssociateProfessorHuMeixin．Hervaluableandconstructivesuggestioninchoosingthisresearchsubject，hergreatpatienceinchannelingmetotheviabledirectionandherbeneficialguidanceinfulfillingev

4、erystageofthethesisallcontributetremendouslytothecompletionofthispaper．Butforherconstantencouragement，professionalandenlighteningguidanceaswellasimpressivekindness，patienceandhersisterlyhelp，Icouldn’thavefinishedthisthesis．Sheenlightensmeinresearchmethodsandbroadensmyvisioninresearchareas，an

5、dhersharpobservation，greatpatienceandinsightfulcontemplationtowardsacademicworkhavepowerfulinfluenceonmenotonlyinstudybutalsoinlife．What’Smore，IfeeldeeplyobligedtoalltheotheradvisorslikeProfessorHongGang，ProfessorHeXiaodong，ProfessorWuBenhuandProfessorHongMingfortheirinsightfullecturesinZhej

6、iangNormalUniversityfromwhichI'vegainedmuchinspiration．Withouttheirinsightfulinstructionsandencouragement，thispapercouldnotattainthepresentform．SpecialthanksgotoZhangTing，oneofmyfriends，whohasofferedalotofpracticalguidancewhilefinishingthisthesis．Lastbutnotleast，I'dliketoexpressmyappreciatio

7、ntomyfellowclassmates，fortheirunselfishhelpandaccompanyduringthethreeyears’graduatelife．An“acknowledgement'’withoutthankstomyparentsandfriendsisnotcomplete，fortheirtrueheartedencouragement，moralsupportandlong—lastingunderstandinghavemotivatedmetomo