b2c网络营销探索论文

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1、022025265矍m祥B2C的嘲锵营销探索摘鼗e时代，电子商务风起云涌的发展变化，绘祷行各业带来了无限的发展机遇。在网络经济蘩箨下，镑绞索场营镶管爨受到蔫嚣未有魏诤壶，餐缀会了两者凭感瓣B2C电子商务，将疑容易做到满足客户的个性化需求。棚比较于传统商业企业的业务流程，电子商务利用网络超越时窝的特性，加强采购、库存、销售与消费糟的直接关系，使销售更戆迓煮绣。B2C宅孑巍务，实际是矮网络技术慕漾行索繇营镑游活凌，获嚣孛冬蒺垒薪豹市场营销理念和更具擞命力的企业遮行机制。论文金瑶分辑了逛予爽务麴潮络营蹙特，疰、隧终漤费者·§疆，势在51TOY．COM鳆龟唾业实践攘索基础上深入分

2、析了B2C网络营销的网站推广策略、产品策略、价格策略、渠道策略、促销策略以及品牌创新策略，最后还分析了介入网络营销的风险和机遇。总之，建统金渡缮瓒网络营镪开展B2C鲍网终营镇，戳淡是骞户不凝璞长扩充戆市场霭求为蘧提，以晶牌建立、网络客户群体建立为持续的战略{；

3、标，充分刹厢网络资源，在市场营销上发擢两者的优势进行互补，将使企业得到再次飞跃的机遇，更是e时代年轻人成功走上刨娥遂路静最佳奖褫l关键词：电子商务网络营销B2C传统企业创业022025255晏mi萃B2C的嗣络营销探索ABSTRAeTTodayistheE～era；a11kindsofnewdevelopmentc

4、hancesarecomingwiththeelectronicbusinessgreatdevelopment，Traditionalmarketad挪inistrationhassufferedunprecedentedimpactbyE-economy：butaftercombinedtoB2Ce-commerce，itwitlbecomeeasiertomeetuser’scharacteristiedemand．Comparedtothebusinessprocedureofthetraditionalmerchandisingconcern，E-commerc

5、ecarriesonInternetcharacteristics--exceedingtime＆spacPtoenhancetherelationshipdirectlybetweenpurchase。inventory，salesandcustomers。toclosemarketmore．Infact，B2Ccommercewillbuildupanewconceptofmarketingmanagement．Alsomorepowerfulenterprisestructurewillbesetupbecauseofe-commerce．Duringthisthe

6、sis，Itrytoanalysisexactlywhatcharacteristicisaboutthee-commercemarketandconsumermentality．Basedonthe51TOY．COMEntrepreneurpractice，theB2Conline—marketingstrategiesareoverallpromulgated，includingnetworkpromotion，productstrategy，pricingstrategy，placingstrategy，promotionstrategy＆brandinnovati

7、onstrategy．AlsoItrytoanalysiSthechallenges＆opportunitiesbeinvolvedine—commerce．FinallYIcometotheconclusion：Basedonuser’Ssatisfactionofmarketingrequirementincreasing＆extension，aimedatbrandstrategyandcontinuouslybuildupstrongCustomersupport，traditionalenterprisescanachieveanothergreatdevelo

8、pmentthroughthecombinationbetweentraditionalmarketingandonline—marketing．Furthermore，online-marketingcanbethesuccessfulaccesstoentrepreneurforyoungpeepleinE—era．Keyword：E-business，Online—Marketing，B2C，TraditionalenterprisesEntrepreneur4022025265吴伽样B2C的网络营铺探索HⅡ吾警我们步入