旅游资源保护中的企业自愿环境行动的研究

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1、重庆大学博士学位论文当前我国旅游业发展表明，旅游绿色消费市场规模有限、消费者绿色消费理念尚未真正建立、景区垄断经营抑制了企业的环境行为策略动机、地方政府对旅游资源保护的规制威胁有限、环境保护中的公众参与度低等问题成为阻碍我国旅游企业实施自愿环境行动的主要因素。为此，应从通过环境教育扩大旅游绿色消费、深化景区经营权和所有权分离的制度改革、强化地方政府对旅游资源保护的规制威胁、提高我国旅游资源保护中的公众参与等方面来推动我国旅游企业积极实施自愿环境行动。关键词：旅游资源，可持续，自愿环境行动，绿色需求II英文摘要ABSTRACT

2、Tourismresourceisthebasisforthedevelopmentofthetourismindustry．11他activityofthetourismaffectsandchangestheresourcesandnat眦dlenvironmentinthedistination．Awidelyacceptedideaisthattheuncontrolleddevelopmentoftourismenterpriseswillinevitablydamagethenaturalandhumanenvi

3、ronment,forwhichitisnecessarytoptrotectthetourismresources．Ithasbeenmainlyfromthetourismplanning，thegovernmentregulation，theincentiveonpartnersandtheeducationontouristtoresearchtheprotectionoftourismresources．However,itislessthatthestudyonthetourismenterprise’Svolu

4、ntaryprotectionwhichhasbeenappearedinthepracticeoftourism．Basedonasurveyofthevoluntaryenvironmentalregulationofbusinessanditsapplicationsinthetourismresearcbbweprovidethefomationprincipleofthetourismbusinessestoudertakethevoluntarilyenvironmentalaction,discussethem

5、otivationsofthisvoluntaryactionfromtheindividualcompetitionbasedontheeco-toudstsinasinglescenic，thegroupcompetitionamongthedifferentdistinationsandthedistributionofthebenefitsandtheestablishmentofthecooperationbetweenthelocalresidentsandthetourismenterpriseinthevol

6、untaryprotectionaction．nequestionnairesurveyandtheeoresspondingempiricalanalysisshowsthattheenvironmentaleducationplaysanimportantroleforthepromotionofthetourists’greenbehavior．Finally，accordingtothepracticeoftourismenterprise’SvoluntaryprotectioninChina,weanalysis

7、thebarrierstothevoluntaryactionandgivesomeadviceonthepromotionstrategies．砀estudyonthemanufacturingenterprisetoundertakevoluntarilyactionshowsthatitsmotivesincludetheregulatorygains，demandeffectsandtechnicalassistance．However,thetourismbusinesshasitsindustrialcharac

8、teristicswhichinvolvetheeffectsofgreendemand，themarketcompetitionandthepublicrelations．nleeffectsofgreendemandisthebasisoftheallmotivations．nlevo