基于crm系统的货代行业决策支持分析与应用

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1、基于CRM系统的货代行业决策支持研究及应用2.Customers'CreditEvaluationsystemandOperationsSupportsystembasedonITapplication:TheyarebothbasedonthetheoreticalresearchofSupportVectorMachine(SVM)andtheCRMframeofdecisionsupportfortheforwardingindustry.Thecustomers'informationwouldbemanagedmoreeffectivelyafter

2、thesystemhasbeendeployed.Insalephase,wecanmonitorthecustomerchurnmoreefficientlyineachlinkwiththeuseofsalesfunnel.Asincustomerservicephase,customersatisfactioncontinuoustoupgradeafterwebroughtthesystemintouse.TheresultsshowthatCustomers'CreditEvaluationsystemandOperationsSupportsyst

3、emcanprovidepowerfulsupportforthemanagementofenterprises'decisionandtheyhavegreatpracticalvalueandapplicationprospectsfortheindustryofforwarding.3.EstablishaCRMsystembasedondecision-making.Itwillbeconcentratedon:Informationmanagementsystemofclients,suppliers,andcompetitors.Platformo

4、finformationrelease,processmonitoring,andInformationcontainedinsales.Pricemanagementsystemthatsupportmarketingstrategyandquotedprice.Customermanagementsystemthatincludescallcenterandcustomercare.KeywordsCRM，knowledgesystems,customercreditassessment,textmining,supportvectormachinesV万

5、方数据基于CRM系统的货代行业决策支持研究及应用目录1绪论........................................................................................................................................11.1课题的研究背景...........................................................................................................

6、11.2国内外研究现状...........................................................................................................21.3研究内容及意义...........................................................................................................61.4章节安排.......................................

7、................................................................................62基于货代行业决策支持的CRM系统构架设计.................................................................82.1应用场景及架构.........................................................................................................

8、..82.2CRM系统功能设计....