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1、CONSUMERPACKAGEGOODSINDUSTRYANDMOBILESUPPLYCHAINABSTRACTThecompetitionofconsumerpackagegoodsmarketbecominggrowinglyfierece,itchanllengethevendorstobemoreefficient.ThearticlestartsfromthespecialityandcurrentsituationofCPGindustry,combinedwithprospectivemobilebusinesssolution,bringoutt
2、heideathatmobilesupplychainwouldbetherealisticandeffectivewaytohelpCPGvendorstoenhancetheircompetence.Moreandmorecompanieschangetheirfocusfromsupplytocosumer’sdemand.Inordertomanageademandbasedsupplychainwell,theyneedtoacknowledgethedemandsignalandmakeaccurateprediction,andalsotomake
3、executableplantoresponsequicklytothesignals.Mobilesupplychainisoneofthosemobilebusinesssolutions,itbaseonthesupplychainmanagementplatform,utilizevarioustechnologysuchasthemobilecommunicationtechnolo3gy,computerscienceandinternettomanagethekeybusinessinformationanywhereanytime,helptoo
4、ptimizethewholebusinesschannelprocess.Theimportofmobilesupplychainsolvesthe‘lastmile’problemwhichistheweakestpartoftheindustrysupplychainandmakesthesupplychaincompletefromthecentertofieldmarket.MobilephonewhichsupportsJ2MEprogramiscalledJavaPhone.J2MEdefinesthespecificationsofprogram
5、ingonmobilephonesincludingUI,networkinganddatastoragewhichfullymeettheequipmentrequirementofmobilesupplychain.RegardingthetypeandpricediversityofJavaPhone,herewechooseJavaPhoneasthemobileequipementandJ2MEastheprogramingplatform.MobilesupplychainsystemdevelopedbyJ2MEcouldperformvisiti
6、ngplan,callcard,purchaseorderverywell,andcouldlowerthemonthlyGPRSfeetoseveralyuanusingdatacompressingtechnology.KeyWords:consumerpackagegoods,mobilesupplychain,GPRS,J2ME,GPS4第一章绪论本章主要介绍了本论文的背景和研究内容，以及作者本人所完成的工作。1.1论文的背景和研究内容:国内众多的快速消费品企业在完善供应链管理上作出了巨大的努力，多数企业已经或者正在建立ERP、CRM等企业信息系统，这些
7、系统对企业的供应链管理提供了非常积极的作用。但是受软硬件环境的影响，这些现代化的IT系统局限在企业内部，至多只能延伸到经销商一级的管理,对于意义同样重大的终端门店的信息收集和管理却无能为力。另一方面，手机在国内的普及程度越来越高，已经成了人们日常必备的工具，而且手机的功能也日益强大。相应的，移动供应商在网络建设上不遗余力，GPRS、CDMA1X作为中国移动和中国联通分别主推的无线数据网络已经相当成熟。在上述的大环境下，本论文研究了基于手机的移动供应链的可行性以及具体实现方案。经过综合比较，最终选择了Java手机作为系统的终端设备,经过对J2ME手机程序开发的深入
8、研究之后，编写完成了具有
