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1、洛阳哈斯曼制冷公司市场竞争策略研究AbstractABSTRACTSummaryalongwiththeworldeconomyinanincreasinglyglobal,foreignbrandstoentertheChinesemarket,inthefaceofmarketprospectsandprofitablecommercialrefrigeratedindustry,differentsectorsoftheeconomyoftheenterprisecameintothisprofession,makethisindustrymarketincreasing
2、lycompetitive,therapiddevelopmentoffromgrowthtomaturity,marketdemand,thecurrentdomesticcommercialrefrigeratedindustryformedtheDalianSanyo、QingdaoHaierCarrier、LuoyangHussmann、ShanghaiNakanoasrepresentativesofleadingenterprises.Thisthesisinmarketingandstrategicmanagement,andsystemsengineeringt
3、heoreticalbasis,ToLuoyangHussmannrefrigerationcompanyrepresentative.FromcommercialrefrigeratedindustrycharacteristicsandtrendsincombinationwithHussmannpresentitselftotheactualsituation,throughtoourmarketenvironmentandmaincompetitorofanalysisandforecasting,useMichaelPortercompetitivequantitym
4、odelandSWOTanalysisandtheory,explorethisdynamicmarketcompetitionandthepresentcompetitivesituation,qualitativeandquantitativeanalysisoftheHussmanncompetitiveadvantageanddisadvantage,therebypositioningHussmanncurrentcompetitivepositionasamarketChallenger,formulatedtoachieveitsstrategicobjectiv
5、esandadapttocompetitioninthecurrentcompetitivelandscapeofmarketcompetitionpolicysystem,thenusesystemofanalyticpartytheory,determinethebestmarketcompetitionpolicyoptions,Lastbestpoliciesofthespecificimplementationofprogrammes,throughtheiractualreaction,verifycorrectnessofbestmarketcompetitive
6、strategy,tohelpenterprisesinthenewcompetitivesituationimproveoverallcompetitionpolicyoptimalanddoabetterjobofenhancingcompetitiveness,Toachieveitsstrategicobjectives.KEYWORDS:RefrigeratedDisplayCabinetsStrategicMarketingCompetitionCompetitionMechanismStrategicObjective洛阳哈斯曼制冷公司市场竞争策略研究目录目录第一
7、章绪论..............................................................11.1选题的背景.........................................................11.2研究的内容及意义...................................................11.3研究的思路与方法..........................................