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1、AbstractABSTRACTWiththerapiddevelopmentofforeigntrade,Chineseinternationalfreightforwardinghasmadeasignificantdevelopmentfor20yearsofaccumulationandsedimentation.Astheconstantincreasingoftheranksofinternationalfreightagents,andthebusinessexpansion,internation
2、alfreightforwardingtradehasdevelopedintoacomprehensiveserviceindustry,whichhasalsomadeapositivecontributiontotheeconomicdevelopmentofChina.Butin2008,theoutbreakoftheSubprimecrisisintheUnitedStates,triggeredaglobalfinancialcrisis.AndthefollowedEuropeandebtcris
3、isin2011,alsoresultedinanewroundofeconomiccrisis.ManyimportandexportenterprisesinChinahavebeenseriouslyimpactedtoo.Inthisdifficultsituation,Chineseinternationalfreightforwardingindustrymetahugeandseriouschallenge,particularlythesmallandmedium-sizedforwarders,
4、whichaccountthe70%ofthefreightforwardingenterprises.Thesesmallandmedium-sizedforwardersaremainlyprivatecompanies.Althoughtherearesomeadvantagesinthelocalnetworkandmarketingexperience,moreandmoredouble-attackedbythestate-ownedbackbonelogisticsenterprisesandwor
5、ld-renownedtransnationallogisticsenterprises.Therelivingspaceisincreasinglyshrinking,andthesituationisquiteseriousinthefuture.JiangxiisoneofinlandprovincesinChina,andthelimitationingeographicallocationandeconomicdevelopmentcausesasmallproportionofthetotalamou
6、ntofimportsandexportsofthewholecountry’sforeigntrade.Asanativecompany,JiangxiZXInternationalFreightCo.,Ltd.isaforwardingagentcompanywithinternationalmultimodaltransportserviceandcustomsclearanceservice,whichismainlyengagedininternationalsea,airtransportandexp
7、resstransport.Sincetheestablishment,JiangxiZXhasdevelopedsteadilyandgraduallybecomeawell-knownenterpriseinthisindustryofJiangxiprovinceduringthesenineyears.Butinrecentyears,thebusinessandprofitmarginsofJiangxiZXhavebeenimpactedtoagreaterorlesserdegreebystate-
8、ownedlargelogisticsenterprises,suchasCOSCOandCSCL,foreignlogisticsenterprises,andthecompetitionofsmallandIIAbstractmedium-sizedforwardingcompanies.Facewithsuchfiercemarketingcompetition,i
