gw国际货运代理公司市场竞争战略分析

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1、ABSTRACTWiththeeconomicglobalizationprocess，theflowoftradebetweencountriesgraduallyfrequently,SOtheinternationalfreightforwardingindustryhasdevelopedandexpanded．ForwardingindustryhasbecometheimportantstrengthofChineseforeigntradetransport．Ithasmadeanindelibl

2、econtributionforChineseforeigntradeandintemationaltransportdevelopment，andeventheentirenationaleconomydevelopment．Therapiddevelopmentoftheindustrymakethefreightforwardernumbersincreased．CompetitionsituationinthisindustryiSbecomingmoreandmorefierce．Chinesefor

3、wardercompanyhowtoavoiddisadvantages，determinethebusinessdevelopmentstrategy,inthecompetitionisundoubtedlyaworthyofresearchtopic．ThisthesismakeGWfreightforwardingcompanyasanexample，makeChineseforwardermarketasthebackground，toconductacomprehensiveanddetaileda

4、nalysis，andputsforwardopinionsfortheenterprisecompetitionstrategy．Ithasapracticalsignificance．ThisarticleisonthespiritofreformanddevelopmentoftheChinesefreightforwardingenterprise，baseontheenterprisestrategymanagementtheory,andusethescientificmethodtomention

5、theproblemsanddevelopmenttrehdofforwardingindustry．Theresearchbeginfmtheexternalenvironmentandinternalenvil．oIⅡnentof(]Wcompany．Fortheexternalenvironmentanalysis，weusePESTtheoryfirstlvto2aaalysethegeneralenvironmentoftheenterprisefromthepoliticalandeconomica

6、rea．AndthenthroughthePorter’Sfivecompet；itiveforcesmodeltoanalysethetaskenvironmentoftheenterprise．Fortheinternalenvironmentanalysis，weresearchitfromthehumanresource，marketing，fmanceandotheraspects．Finally,throughtheanalysis，wegetenterprise’Sownadvantagesand

7、disadvantages，opportunitiesandthreats．UsingSWOTanalyticmethodwelearnthatinternalweaknessesnnGWcompanyISgreaterthantheadvantages，butmeexternalopporttmityisgreaterthanthethreat．Dependonaboveanalysis，weformulatedtheoverallgoalsandstrategicchoiceforthiscompan5an

8、dcometoaconclusionthatthecompanyshouldcho。sethetransitionstrategy,meanwhilepayattentiontothepersonneltraining，thedevelopmentofnewbusinesstype，andseekingnewgrowthpoint．Keywords：InternationalFreig