[Managing.Startups：Best.Blog.Posts(2013.5)].Thomas.Eisenmann.文字版

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1、ManagingStartups:BestBlogPostsThomasEisenmann,EditorMANAGINGSTARTUPS:BESTBLOGPOSTSThomasEisenmannCopyright©2013O’ReillyMedia.Allrightsreserved.PrintedintheUnitedStatesofAmerica.PublishedbyO’ReillyMedia,Inc.,1005GravensteinHighwayNorth,Sebastopol,CA95472.O’Reillybooksma

2、ybepurchasedforeducational,business,orsalespromotionaluse.Onlineeditionsarealsoavailableformosttitles(http://my.safaribooksonline.com).Formoreinformation,contactourcorporate/institutionalsalesdepartment:800-998-9938orcorporate@oreilly.com.Editor:MaryTreselerCoverDesign

3、er:RandyComerProductionEditor:ChristopherHearseInteriorDesigner:DavidFutatoCopyeditor:RachelHeadIllustrator:RebeccaDemarestApril2013:FirstEditionRevisionHistoryfortheFirstEdition:2013-04-30:FirstreleaseSeehttp://oreilly.com/catalog/errata.csp?isbn=9781449367879forrelea

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6、rrorsoromissions,orfordamagesresultingfromtheuseoftheinfor‐mationcontainedherein.ISBN:978-1-449-36787-9[LSI]ContentsPreface

7、xiForeword

8、xiiiPARTI

9、LeanStartup

10、HowWeFooledOurselvesintoDelayingOurStartup’sLaunchµ°

11、HowtoBuildIt:LeanPrototypingTechniquesforHardware¾µ

12、HowMany

13、MetricsDoYouNeedtoRunYourStartup?Àɾ

14、TheLeanStackMVP—ADifferentApproachÀÑÀ

15、SoftwareInventoryÒ¾É

16、HowtoGetOutoftheBuildingwiththeValidationBoardµÀiiiiv

17、CONTENTSPARTII

18、BusinessModelsÌ

19、MBAMondays:RevenueModels—CommerceµÑ8

20、FreemiumPricingforSaaS:OptimizingPaidConversionUpgr

21、adesÓµ9

22、WhyChurnIsSoCriticaltoSuccessinSaaSɵ Ó

23、AchievingtheNetworkEffect:SolvingtheChickenortheEggÔµ

24、ReverseNetworkE