[UX.for.Lean.Startups(2013.5)].Laura.Klein.文字版

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1、PraiseforUXforLeanStartups“AmustreadtofindProductMarketfit.”AndyRachleff—PresidentandCEO,Wealthfront;Cofounder,BenchmarkCapital“Lauraisanexpertatteachingentrepreneurshowtounderstandtheirusersanddesigninnovativeproducts.Thisbookshouldberequiredreadingfor

2、anybodywithastartup.”BrettDurrett—CEO,IMVU“Buildinggreatproductsstartswithdeepcustomerunderstanding,whichissurprisinglyhardtoattain.Inthisbook,Laurawalksyouthroughthenutsandboltsoflearningfromcustomersandshowsyouhowtoturnthislearningintoanamazingproduct

3、.”AshMaurya—Founder,USERcycle“Makingproductsthatpeoplebuy,use,andloveisawholeloteasierifyouknowLauraKlein’sbrilliant,no-nonsenseLeanUXtoolsandtricks.SheisanexpertpractitionerwithawealthofknowledgeaccumulatedfromyearsofworkinginLeanStartupsandevolvingthe

4、artofLeanUX.Thisbookisaninvaluablecontributiontoourfield.”JoshuaKerievsky—CEO,IndustrialLogic,Inc.“Iexpectyoutoputthisbookdownalot.Notbecauseit’sbad;quitethecontrary—it’sfunny,readable,anddareIsaycharming.It’sjustthattherearesomanygoodideasandfive-minut

5、eepiphanieswithinitscovers,youwon’tbeabletoresistconstantlyfiringoffanemailorpickingupapenandtryingstuffoutasyoureadit.”AlistairCroll—Founder,SolveForInterestingUXforLeanStartupsFaster,SmarterUserExperienceResearchandDesignLauraKleinBeijing·Cambridge·Fa

6、rnham·Köln·Sebastopol·TokyoUXforLeanStartupsbyLauraKleinCopyright©2013LauraKlein.Allrightsreserved.PrintedintheUnitedStatesofAmerica.PublishedbyO’ReillyMedia,Inc.,1005GravensteinHighwayNorth,Sebastopol,CA95472.O’Reillybooksmaybepurchasedforeducational,b

7、usiness,orsalespromotionaluse.Onlineeditionsarealsoavailableformosttitles(safari.oreilly.com).Formoreinformation,contactourcorporate/institutionalsalesdepartment:(800)998-9938orcorporate@oreilly.com.Editor:MaryTreselerCoverDesigner:MarkPagliettiProducti

8、onEditor:KaraEbrahimInteriorDesigners:RonBilodeauandCopyeditor:KielVanHornMonicaKamsvaagProofreader:JulieVanKeurenIllustrator:KaraEbrahimIndexer:AngelaHowardCompositor:HollyBauerMay2013:FirstEdition.RevisionHistoryfortheFirstEdit