曼·胡默尔公司新形势下的竞争战略分析

《曼·胡默尔公司新形势下的竞争战略分析》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、073025506胡学锋曼胡默≈：公LjJ新#势T的竞争艘略研究AbstractTheChinaopeningandreformingpolicycreatesalotofbusinessopportunities，thisattractedalotofforeigncapitaltoinvestinChina，theGermancompanyIamserving—MANN+HUMMEl。FilterTrading(Shanghai)Co，Ltd(hereanerMHCN)isoneofthemThisarticlefocusesonthecompanydevelopment

2、inChina，describesMIICN’sdevelopmentincompressedairindustrysinceitsfoundationinChinain1996andalsostrategicthinkingaboutfutureinChinaCompressedairhasbecomeoneofthebasicpowersupplytomodemindustrylikeelectricity，MANN十IIUMMELissupplyingco阳par【stoit(Remark1)．SinceMHCNwasfoundinChinain1996tCompany

3、hasexperiencedtheperiodofdominatingthemarketuntilfacingseriouspricecompetitioninrecent)'ears，themaintopicofthisarticleisdiscussinghowdidMHCNsucceedinfastgrowinginsuchtoughmarketcompetitionCompanyneedstohavecorrectcompetitionstrategyandsuitablemarketingcombinationinordertomaintaincontinuousd

4、evelopmentThekeyishowtomeetthefastingchangingandverydiversecustomerrequirementsandhandlemorepricecompetitionatthesametime，withthetheoryofcompetitionstrengthandMarketingcombination1learntinEMBAcourse，IanalyzedMHCN’srealbusinesssituationandconcludesinrightcompetitionstrategyandsuitablemarketi

5、ngcombinationIhope，IcansummarizeandpracticewhatIleantinFuDanEMBAcoursethrotlghthewritingofthisarticle，andhaveausefulthinkingaboutMHCN’scompetitionstrategyandmarketingcombinationKeyWords：Filter，CompetitionStrategy，Marketingcombination，CompressedAirIndustry(RemarkIhAllequipmentsMlichproduceco

6、mpressedairarecalledcompressortdependsonthetheo口ofproducingconlprcssedair，itcarlbedividedintopistoncompressor·screwcompressor·hydroxan，scrollcamp]essor，1)iaphragmcompressorandcenLrifugeenmpressor．gcrev,compressorisourmaintargetmarket，hereaftercompressormarketmeatlSscrewcompressormarketifnol

7、spechilremarked073025506加学锋堂胡默尔公司gm势下的竞争战％研究1．绪论1．1研究背景及问题压缩空气和电一样是现代工业的基础动力能源．它广泛戍用于钢铁，电力、冶余、造船、纺织、电子、化工、石油天然气、矿⋯、轻[、№、机械制造、造纸印刷、交通设施、食品医药、铸造喷涂、海运码头，军1科技、汽车工业、航空航天及基础设施等领域。2003年以泉，化工、造船、石化、石油天然气、钢铁、食品医药、屯力和冶金等行业的快速发展．拉动了压缩机等相芙通用机械的需求增长。2003～2008年，中国压缩机市