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ID:32000049
大小:7.50 MB
页数:78页
时间:2019-01-30
《商业银行商誉价值评估-研究》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、万方数据江苏大学硕士学位论文ABSTRACTWithvigorousrevitalizationanddevelopmentofsocialistmarketeconomyinChina,enterprises,asoneofmainmarketplayers,competeincreasinglywhite-hot,intensecompetitioncausedbybanktransfer,mergersandacquisitions,restructuringandotheractivitiesincreasi
2、nglyhighlightsthefunctionofgoodwill.Asaresult,itsimportantvalueiSattractingmoreandmoreatcentionastheunidentifiedintangibleassetsofbank.Businessactivitiesofbanklargelydependoncredibility,andemphasisextentonbank’Sgoodwillwillreflectitsconcemextenttocredibility.In
3、ordertofindwaysofpromotingthevalueofintangibleassetsofcommercialbankandstrengthenmanagementofintangibleassetvalue。weneedtoexplorethemethodofevaluationmetricsforgoodwillvalue.Undertheincreasinglycompetitiveenvironment,andintangibleassetsbecomingmoreandmoreimport
4、antforcommercialbanktomaintainanddevelopitscompetitiveadvantage,managementandmaintenanceforgoodwillwillbecomeanimportantcontentofbank,whichispressingforevaluationresearchongoodwillvalueofcommercialbank.Firstofall,thispapercomprehensivelyandsystematicallyanalyze
5、sgoodwillanditsrelatedtheory.Onthisbasis.weputforwardtraditionalmethodsforevaluatinggoodwillvalueandraiseevaluationmethodandmodelofcommercialbank’Sgoodwillvaluethroughanalysisofdefectsinthetraditionalmethod.Therefore,weintroduceDelphimethodbasedonexpertopiniont
6、ofiltrateevaluationindexofcommercialbank’Sgoodwinvalue.Inordertoevaluatetheconcretegoodwillvalueofthreebanks,thispaperfirstlyusesanalytichierarchyprocess(AHP)methodtodetermineweightingfactorofgoodwillvalueevaluationindex,andthendeterminethedegreeofcommercialban
7、kgoodwillthroughthefuzzycomprehensiveevaluationmethod,atlastwecalculatethegoodwillvalueofspecifiedbankbyincomemethod.Therefore,knownfromanalysisofevaluationresults,wefind,thatgoodwillvalueofcommercialbankiSavarietyofmanymarketfactorswhichinfluenceeachotherandfu
8、nctionwitheachother,itmaycomefromallaspectsofcompetitiveadvantageofcommercialbankinhumanresources,customerinformationresources,organizationalculture,profitabilityandmarketfa
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