资源描述：
《凯斯纽荷兰机械(哈尔滨)公司服务营销分析》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、哈尔滨工业大学工商管理硕士学位论文AbstractForChina,amajoragriculturalcountry,thedevelopmentofagriculturalmechanizationistheinevitablerequirementofrealizingtheagriculturalmodernizationandbuildingamoderatelyprosperoussociety.2011,theextentofagriculturalmechanizationhasreachedto54.5%,andcomparedwithth
2、elaborforceinthewholesociety,theproportionofthepractitionerinagriculturehasdroptobelow40%.Itmarksthattheagriculturalmechanizationhasenteredintotheintermediatestagefromtheprimarystageandit’sanhistoricleapfortheagriculturalmodernizationofourcountryaswell.Thispaperillustratesthedevelo
3、pmenttrendofagriculturalmechanization,thestructuraladjustmentandchangesofagriculturalmachinerymarketbyutilizingthemethodsofliteraturesearch,casestudiesandstatisticalanalysisetc,throughanalyzingthefeatures,currentsituationandfuturedevelopment.Thispaperalsocomparesandanalyzesissueson
4、marketingthatexistinginagriculturalmachineryindustryandsuggeststhatthecompetitionintheagriculturalmachineryindustryinChinaisveryhigh,ifwewanttosuccess.It’snotonlyrelyingonfindingandsatisfyingtherequirementsofcustomers,butalsodemandsservicesbetterthanthatofourrivals.Thepaperpointsou
5、tthereasonsoftheseproblemsbysearchingandanalyzingthebasicsituationandcurrentproblems;onthisbasis,thepapermakesasystematicanalysisfortheinnerandoutersituationofCaseandNewHollandCompanybyapplyingthecompetitiontheory,customerrelationshipmanagementtheoryandservicesmarketingtheoryandsug
6、geststhestrategypositioningthat“market-demand,customer-focused.Onthethoughtofeffectivelydeliveringcustomervalue,toundertaketheservicemarketingstrategyandmakecustomersfeeltheadvantagesofdifference”.Forreasonsofissuesinthecorporationconnectedwiththerealityofenterpriseoperationandmana
7、gement,thepapersuggeststhatCaseNewHollandCompanyshouldtakeservicemarketingstrategyasachiefconsideration,throughstrengtheninginnermarketingmanagement,servicequalitymanagement,serviceculturemanagementandcustomerrelationshipmanagementetctoprovidecustomersdifferentservicesaimingthat-II
8、-哈尔滨工业大学工商管理硕士学位论文wecanach
