中西方饮料广告的跨文化的差异分析

《中西方饮料广告的跨文化的差异分析》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、daoa±^IANB^epAO^daSl6l6ECODI^-^OuAI1a,«pAeQlA»_2lOi£E«IAO^OazOEy・曲壬A'^0DDIOAUi£ExIEO^UOp1UpA^Q5EO1£aIOAU£->OU2»I-iMUOp1Up^IdIA]jAODI^・^OuAI1a5^^2»1-1^8jEI"1ySIOOuAI1a,aspAOiNOpAiE^I£^AEhaODI-^OuAI1a^pAOiNOI0E«£-.z68l0^0O»2^AE^aA^O13pAC0±di£xi°6zOA40BxzDA-^AcepA±E^iAxpA3oOD

2、fm-^OuAI1a’aepAeQlA»-2iOijLI"1yND^e£-nAE^abDI-^•为】&»aepAO»p^E^Ie£-)±i'ipAAUEY°I±iIOpADI'OSI06

3、S[06e6u^-^AE«Co»_oIiqIA»_^»A-rEiEe<][0z0A'pA丸。0迹1/j£10乂口'E£°OD1uOuAl1a,ae£»t-?・^OuAI1aAae£»qIA»—ABSTRACTThemainobjectofthispaperiscross-culturaldifferencesbetweenChineseandwesterna

4、dvertisementsofdrinks•Thisthesisisdonemainlyfromthreeaspects.Firstfromtheaspectofvalue,thispaperexploresdifferencesofChineseandwesternadsofdrinksunderdifferentvalues•Then,itstudiesadvertisinglanguagesofadsofdrinkstorealizelinguisticfeaturesofChineseandwesternadsofdrinksandt

5、omakeafurtherunderstandingcreativestrategiestoChineseandwesternadsdelvesintoChineseandtheguidingwesternadsoftheirdifferences.Finally,itdiscussesconcludecross-culturaldifferencesbetweenofdrinks.Throughthisresearch,thispaperideology,contentandformofexpressionoftodealwithpress

6、ureofcompetitioncausedbyeconomicglobalizationandcross-culturalcommunication.Keywords£°Chinesebeverageadvertisement;westernbeverageadvertisement;cross-culturalcommunicationContents1£®Introduction12.ThedifferenceofvaluereflectedinChineseandwesternadvertising22.1Groupvs.Indivi

7、dualismOrientation22.2BeingvsDoing53.AdvertisingLanguage73.1Thedifferenceofadvertisinglanguage7languagelangauge3.1.1Chineseadvertising3.1.2Westernadvertising3.2Comparisonofwords;culturalimplication94.AdvertisingStrategy124.1Intuitionvs.logicalthinking124.2Advertisementappea

8、l145£®Conclusion16Acknowledgements17References18l£®IntroductionWiththeincreasingpressuresandopportunitiesofglobalizatiori/crossculturecommunicationisbecomingmoreandmoreimportant.Asmeansoftransmittinginformation,advertisinghasbecomeanindispensablepartofpeople1slife.Advertise

9、mentsappeareverywhereinmodernsociety・WheneverweturnontheTV,lookthroughanewspaper,o