特百惠实习报告

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1、XX年的机关后勤工作在区委、区政府的正确领导下，以邓小平理论和“三个代表”重要思想为指导，深入贯彻中央、省、市、区有关会议精神，全面落实科学发展观特百惠实习报告　　篇一：实习报告03　　市场调研实习报告　　企划书项目名称：自动调温水杯的市　　场调研　　调研及企划者姓名：　　所属单位：　　调研开始及截止日期：　　调研地点：　　呈报对象：　　呈报日期：XX　　目录　　前言·····································································3　　一、市场概况······················

2、································人文、地理环境分析·······································3按照“三个贴近”的要求，紧紧围绕全区中心工作，深入开展“平安区”、“充分就业区”创建活动，着力提高市民素质，弘扬城市文明精神，为实现全区城市统筹XX年的机关后勤工作在区委、区政府的正确领导下，以邓小平理论和“三个代表”重要思想为指导，深入贯彻中央、省、市、区有关会议精神，全面落实科学发展观　　市场容量···············································3　　价格、

3、渠道、产品、促销的行业分析··················4二.竞争对手分析·················································4　　水杯市场占有率分析········································4　　主要竞争对手4p分析······································4　　三．消费者分析·················································5　　消费者的消费结构分析·····················

4、···············5按照“三个贴近”的要求，紧紧围绕全区中心工作，深入开展“平安区”、“充分就业区”创建活动，着力提高市民素质，弘扬城市文明精神，为实现全区城市统筹XX年的机关后勤工作在区委、区政府的正确领导下，以邓小平理论和“三个代表”重要思想为指导，深入贯彻中央、省、市、区有关会议精神，全面落实科学发展观　　消费者的消费心理分析····································6　　消费者的消费行为分析····································6　　四、机会点与问题分析··············

5、···························7　　机会点分析···················································7　　问题点分析···················································7　　五、营销企划案···················································8按照“三个贴近”的要求，紧紧围绕全区中心工作，深入开展“平安区”、“充分就业区”创建活动，着力提高市民素质，弘扬城市文明精神，为实现全区城市统筹XX年的机关

6、后勤工作在区委、区政府的正确领导下，以邓小平理论和“三个代表”重要思想为指导，深入贯彻中央、省、市、区有关会议精神，全面落实科学发展观　　市场目标······················································8　　执行的前提条件·············································8　　产品、价格、渠道、促销策略···························9　　广告策略·····················································

7、·11　　其他策略-品牌化策略······································1　　前言　　针对当前的水杯市场降温型水杯的空缺和传统保温杯呆板普通的外观设计，我们设计了自动调温水杯，该款水杯同时具备保温和降温制冷的功能，并拥有时尚美观的外观设计。经过市场调查，我们对该产品的市场需求状况、消费者分析及同业竞争情况有了大致了解，认识到该产品所具有的机会与威胁，并针对此做出了营销企划案设计。　　一.市场概况按照“三个贴近”的要求，紧紧围绕全区中心工作，深入开展“平安区”、“充分就业区”创建活动，着力提高市民素质，弘扬城市文明精神，为实现全区城

8、市统筹XX