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ID:29060074
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页数:5页
时间:2018-12-16
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1、Module4Unit1Advertising知识精讲一.本周教学内容:Module4Unit1Advertising[教学目标]Unit1Readingstrategy:readingexpositorywriting二.重点、难点:Readingstrategy,LanguagePoints三.教学过程:(一)Readingstrategy1.Expositorywritingismeanttointroduceyoutobasicinformationonatopic.Itusuallyfollowsthesameba
2、sicformat:introductionofsubject,supportingdetails,conclusion.Whenyouseeastatementpresentedinexpositorywriting,e.g.,‘Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth’,alwayslookattheinformationthatfollowsitclosely.Youshouldbeabletofindfactstosupporttheid
3、ea,suchas‘Allitsaysisthatitfightsitandthatisnotthesamethingatall’.Theauthorwillfollowthisinformationwithaconcludingstatement,whichtellsyouwhatyouaresupposedtolearnfromthepassage—‘Wemustnotfallforthiskindoftrick!’2.thestructureofthepassageParagraph1introductionParag
4、raph2-5supportingdetailsParagraph2Whatisanadvertisement?Therearetwokindsofadvertisements100-commercialadvertisementsandpublicserviceadvertisements(PSAs)Paragraph3-4commercialadvertisementsdonottellpeoplethecompletetruth.Paragraph5publicserviceadvertisementsdonotpla
5、ytricksonus.Paragraph6conclusion—besmartaboutadvertisements.(二)WordStudy1.advertisev.做广告;登广告eg.Manycompanieswillonly~intheSundaypaper.advertisern.登广告者;广告商advertisementn.广告eg.Atthistimeofyear,thepapersarefullof~sforskiingholidays.2.beusedtodoing/sth对……习以为常,习惯于eg.I’m
6、not~thesmellofthechemicals.beusedtodo被用来做……(beusedfor)eg.Theknifewasusedforcutmeatforguests.usedtodo曾经;过去常常eg.UncleTomusedtoliveinasmalltowninTexas.3.sharev.分享;分担eg.Wedon'thaveenoughbookssoyou'llhaveto~.~witheg.Willyou~yourexperienceswithme?~between/amongeg.They~dt
7、hecakebetweenthem.eg.DanandClaire~aninterestinancienthistory.n.股份;股票;那一份eg.Theywereabletoselltheir~satahigherprice./Idomy~(=domypart)ofthehousework.4.persuasiveadj.劝导性的;劝诱的;有说服力的;令人信服的(convincing)eg.~languagepersuadev.劝导;劝诱(tomakesomeonedecidetodosomething,especial
8、lybygivingthemreasonswhytheyshoulddoit,oraskingthemmanytimestodoit)~sbtodostheg.Ifinallymanagedto~hertogooutforadrinkwithme.~sbintodoingstheg.Don
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