苏宁电器企业竞争力评价与提升分析

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1、目录摘要Abstract1绪论............................................................................................................11.1问题的提出.......................................................................................11.2分析意义..............................................................

2、.............................31.3论文的基本思路及结构安排.............................................................41.4分析方法...........................................................................................52零售企业竞争力理论分析.......................................................................

3、....62.1企业竞争力的定义............................................................................62.2零售企业竞争力的定义和内涵.........................................................72.3国内外零售企业竞争力理论分析综述..............................................92.4评述...................................................

4、..............................................123零售企业竞争力评价分析..........................................................................143.1零售企业的经营特点.......................................................................143.2零售企业竞争力的构成要素.....................................................

5、.......153.3零售企业竞争力的评价原则............................................................193.1零售企业竞争力评价指标体系........................................................203.4.1零售企业竞争力评价指标体系的设计........................................203.4.2评价指标的经济释义....................................................

6、..............213.2零售企业竞争力的评价方法............................................................243.5.1评价方法的选择.........................................................................243.5.2本文采用的评价方法..................................................................274苏宁电器企业竞争力评价...............

7、...........................................................294.1样本的选取和描述...........................................................................294.2数据来源..........................................................................................304.3样本的因子分析........