worldpay-移动支付旅程(英文版).docx

worldpay-移动支付旅程(英文版).docx

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时间:2018-11-20

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1、REASONSFORCARTABANDONMENTPREFERREDPAYMENTMETHODUNAVAILABLEMADETHEIRLASTMOBILEPURCHASEVIAANAPPPREFERTOSAVETHEIRDETAILSWITHAUSERPROFILEMAINREASONTOFAVOURAUSERPROFILEFASTERTRANSACTIONSGLOBALSTATSMarketGuideTravel+AirlinesContents01—Australia02—Brazil03—China04—Germany05—Indi

2、a06—Japan07—Russia08—SouthKorea09—UK10—USA0203IntroductionIt’sestimatedthatby2020,worldwidedigitaltravelsaleswilltopUS$817bnglobally1,andit'snosecretthattraveleCommerceisbenefitingfromthemobilerevolution.Mobiledevices,applicationsandtheirsurroundingtechnologiesarecontinuo

3、uslyevolving,asaretheexpectationsoftheendusers.Aroundtheworld,weknowthatpeopleusetheirphonesforalmosteveryaspectoflife.Thispresentsanincredibleopportunityforthosewhounderstandhoweachmarketworks,differs,andhowtheycanstayattheforefront.Whenitcomestomobilepayments,thefocusiso

4、napps,seamlessuserjourneysandsecurity.Whilemobilebrowsersstillhavetheirplaceintheecosystem,everyoneknowsthatanunresponsivesitethatdoesn’tquicklyallowapersontocompletetheirpurchasewillcostabrandtheirreputationandtheircustomer.However,thefutureishyper-relevanceandappsprovide

5、awaytodothisbycreatinganimmersiveandengagingenvironmentthatisanextensionofthewiderbrand.Donewell,thisinturnleadstolongerandlifetimebrandloyalty.Aseamlesspaymentmodelthatallowsuserstostoredetails,enablesone-clickpurchasesandmostimportantlydoesn’tdisrupttheuserjourneyiskey.

6、Invisiblepaymentsdojustthat.Bysecurelyholdingpaymentdetailsthatallowtheusertopurchasewithbiometricsoraquickclick,allowsthemtoquicklygetthroughtheuserjourneyandremovesfrictionandabandonment.Theimportantthinghereistounderstandhowcomfortablepeoplearewithprovidingtheirbiometri

7、cs,indifferentcountries,fordifferenttypesofpurchasesandforhighorlowvaluetransactions.Thentousethisdatatooptimisethepaymentprocessandcreateajourneythatmakesuserskeepcomingback.Withincreasingnumbersofpeoplehappytosubmitboththeirpersonalandtheirpaymentdetails,securityandfraud

8、areimportantfactorstoconsider.InEurope,PSD2andStrongCustomerAuthentication(SCA)aimsatdriv

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