资源描述：
《worldpay-移动支付旅程（英文版）.docx》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、REASONSFORCARTABANDONMENTPREFERREDPAYMENTMETHODUNAVAILABLEMADETHEIRLASTMOBILEPURCHASEVIAANAPPPREFERTOSAVETHEIRDETAILSWITHAUSERPROFILEMAINREASONTOFAVOURAUSERPROFILEFASTERTRANSACTIONSGLOBALSTATSMarketGuideTravel+AirlinesContents01—Australia02—Brazil03—China04—Germany05—Indi
2、a06—Japan07—Russia08—SouthKorea09—UK10—USA0203IntroductionIt’sestimatedthatby2020,worldwidedigitaltravelsaleswilltopUS$817bnglobally1,andit'snosecretthattraveleCommerceisbenefitingfromthemobilerevolution.Mobiledevices,applicationsandtheirsurroundingtechnologiesarecontinuo
3、uslyevolving,asaretheexpectationsoftheendusers.Aroundtheworld,weknowthatpeopleusetheirphonesforalmosteveryaspectoflife.Thispresentsanincredibleopportunityforthosewhounderstandhoweachmarketworks,differs,andhowtheycanstayattheforefront.Whenitcomestomobilepayments,thefocusiso
4、napps,seamlessuserjourneysandsecurity.Whilemobilebrowsersstillhavetheirplaceintheecosystem,everyoneknowsthatanunresponsivesitethatdoesn’tquicklyallowapersontocompletetheirpurchasewillcostabrandtheirreputationandtheircustomer.However,thefutureishyper-relevanceandappsprovide
5、awaytodothisbycreatinganimmersiveandengagingenvironmentthatisanextensionofthewiderbrand.Donewell,thisinturnleadstolongerandlifetimebrandloyalty.Aseamlesspaymentmodelthatallowsuserstostoredetails,enablesone-clickpurchasesandmostimportantlydoesn’tdisrupttheuserjourneyiskey.
6、Invisiblepaymentsdojustthat.Bysecurelyholdingpaymentdetailsthatallowtheusertopurchasewithbiometricsoraquickclick,allowsthemtoquicklygetthroughtheuserjourneyandremovesfrictionandabandonment.Theimportantthinghereistounderstandhowcomfortablepeoplearewithprovidingtheirbiometri
7、cs,indifferentcountries,fordifferenttypesofpurchasesandforhighorlowvaluetransactions.Thentousethisdatatooptimisethepaymentprocessandcreateajourneythatmakesuserskeepcomingback.Withincreasingnumbersofpeoplehappytosubmitboththeirpersonalandtheirpaymentdetails,securityandfraud
8、areimportantfactorstoconsider.InEurope,PSD2andStrongCustomerAuthentication(SCA)aimsatdriv
