iphone 3gs china marketing plan

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1、iPhone3GSChinaMarketingPlan----市场营销论文-->iPhone3GSChinaMarketingPlanSemester2,2009TableofContentsExecutivesummary41.AnOvervieents’situation62.4petitiveSituation73.Sarketsegmentationandpositioning95.1Marketsegments95.2Segmentsevaluation105.3Targetedsegment116.Marketingstrategies116.1P

2、roduct116.2Price126.3Promotion126.4Place136.5Processes147.ActionPlan147.1Year2010147.2Year2011147.3Year2012158.Budget159.Control/Measurement1610.Limitations1611.Referencelist1712.Appendix18Appendix1:OutlineofAppleProducts18Appendix2:DetailedSartphoneestimates(unitsinthousands)21Appe

3、ndix4:Chinaarket(unitsinthousands)21Appendix5:AsiaPacmobiledeviceartphonemarketshare(1Q09)23ExecutivesummaryAppleInc.asanAmericanmultinationalcorporationthatdesignsandmanufacturesconsumerelectronicsandputersoftoteitslatestversionofIphonecallediPhone3GStoChina’smarket,arketingplanbel

4、oarket,product,petitorsandothermarketingmixelements.ASotionandplacearketingtheories.ore,theactionplanforyears2010,2011and2012arketingactivities.Finally,theineexpenditurestatementpredictedarketingplan.