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1、JewelleryMarketingPlanExecutiveSummaryContemporaryTiDesignisadesignerandmanufacturerofuniquetitaniumjewelry.ContemporaryTiDesignmakesmanydesignsintheformofearrings,pins,andpendants.AlloftheproductsaredesignedandmanufacturedbySteveArtificer.Eachpieceofjewelryisaworkofartinitself,
2、veryspecialandunique.MostpeoplewillfeelthatSteve'spiecesarelikenothingelsetheyhaveeverseen.Stevewillbesellingdirectlytoendconsumersthroughhiswebsiteaswellasatexhibitions/shows.Stevewillalsousegalleries,museumshops,andspecialtyjewelryretailersasadistributionchannelaswell.Stevewil
3、lbeoperatingContemporaryTiDesignoutofhisHoodRiverhome.ForthefirsteightmonthsStevewillbeaone-manshow.StevewillwelcomeanindependentsalesrepresentativeonmontheighttoallowStevetospendmoretimeathomedesigningandconstructing.SituationAnalysisContemporaryTiDesignisastart-upcompanyoperat
4、ingoutoftheowner'shome. MarketingwillbekeytoraisevisibilityandawarenessofContemporaryTiDesignandtheirproducts. Thebasicmarketneedisfor unusualpiecesofartjewelrycraftedoutoftitanium. Titaniumisusedbecauseofitshypoallergenicqualities(idealfornecklacesandearringsthattouchtheskin),i
5、tsincrediblestrength,andlightweight.MarketSummaryContemporaryTiDesignhasalotofinformationregardingthemarketandattributesconcerningtheirtargetcustomers. Thisinformationwillbeleveragedtocontinuallydeterminewhothecustomeris,theirspecificneeds,andhowContemporaryTiDesigncanbestcommun
6、icatewiththem. MarketNeedsContemporaryTiDesignisprovidingitscustomerswithinnovative,creative,handmadejewelry.Itwillprovidethefollowingbenefitstotheircustomers:·Selection: Awiderangeof jewelrystyles,creations,andanodizingschemes.·Accessibility: Tidesignsellsdirecttotheconsumer,t
7、hroughanetworkofart/jewelrygalleries,andatartfairsandshows.·Customerservice: Thepatronwillbeimpressedwiththelevelofattentionandservicethattheyreceive. ThislevelofserviceoccursduringalltransactionswithTidesignsfromansweringquestions,toordertaking,towarrantyrepairs.·Competitivepri
8、cing: Thepricingstructureprovidestheconsumerwit