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时间:2018-11-13
《iphone 3gs china marketing plan》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、iPhone3GSChinaMarketingPlan----市场营销论文-->iPhone3GSChinaMarketingPlanSemester2,2009TableofContentsExecutivesummary41.AnOvervieents’situation62.4petitiveSituation73.Sarketsegmentationandpositioning95.1Marketsegments95.2Segmentsevaluation105.3Targetedsegment116.Marketingstrate
2、gies116.1Product116.2Price126.3Promotion126.4Place136.5Processes147.ActionPlan147.1Year2010147.2Year2011147.3Year2012158.Budget159.Control/Measurement1610.Limitations1611.Referencelist1712.Appendix18Appendix1:OutlineofAppleProducts18Appendix2:DetailedSartphoneestimates(uni
3、tsinthousands)21Appendix4:Chinaarket(unitsinthousands)21Appendix5:AsiaPacmobiledeviceartphonemarketshare(1Q09)23ExecutivesummaryAppleInc.asanAmericanmultinationalcorporationthatdesignsandmanufacturesconsumerelectronicsandputersoftoteitslatestversionofIphonecallediPhone3GSt
4、oChina’smarket,arketingplanbeloarket,product,petitorsandothermarketingmixelements.ASotionandplacearketingtheories.ore,theactionplanforyears2010,2011and2012arketingactivities.Finally,theineexpenditurestatementpredictedarketingplan.
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