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1、盐城工学院《学年论文》中国邮政快递(EMS)的发展现状与对策研究学号姓名完成日期中国邮政快递(EMS)的发展现状与对策研究摘 要:自改革开放以来,随着我国经济的不断发展,国内市场的不断开拓,中国快递行业也迅速发展壮大起来。而中国邮政快递(EMS)作为一家国有企业,更是拥有国家政策的支持及自身独特的经营优势,如覆盖全国城乡的网点体系和庞大专业的投递团队;长期以来实力雄厚的国有大企业形象;方便快捷的绿卡金融网等。但同时它也存在着诸如体制不顺、政企不分,市场观念淡薄,缺乏服务意识和品牌意识,服务价格偏高、机动性不强等方面的国有企业固有问题。近十年来,随着中国邮政市场的对外开放,跨国物流企业
2、纷纷登陆中国,凭借其长久的经验积累,雄厚的物质基础,强大的技术设备支持迅速抢占国内市场。与此同时,随着电子商务及网络购物平台的发展,民营快递公司如雨后春笋般突起,较低的价格、便捷的服务使它们快速抢占了国内市场份额。这些都给EMS的发展带来了挑战。在和国外大跨国物流公司与国内民营物流企业的竞争过程中,EMS应当如何面对?面对自身存在的不足,EMS又当如何克服,发挥优势继续经营?在本文中,将对中外快递发展及国内快递市场作出分析,并针对EMS所处的竞争环境及存在问题作出相应的对策与建议,以使EMS提高自身竞争力,得到长远发展。关键词:中国邮政快递;EMS;物流市场;竞争;对策Thedevel
3、opmentstatusofChinapostaldeliveryandCountermeasureresearchAbstract:Sincereformandopeningup,withthecontinuousdevelopmentofoureconomy,continuouslyexpandthedomesticmarket,China'sexpressdeliveryindustryalsogrowsrapidly.WhileChinapostalserviceexpressdelivery(EMS)asastate-ownedenterprise,butalsohasthe
4、supportofnationalpolicyanditsownuniqueadvantages,suchasurbanandruralnetworksystemcoveringthewholecountryandlargeprofessionaldeliveryteam;Foralongtimestrongstate-ownedbigenterpriseimage;Convenientgreenfinancenet,etc.Butatthesametimeitalsoexistsuchasunsuitablesystem,enterprisemanagement,theviewpoi
5、ntofthemarketisweak,thelackofserviceconsciousnessandbrandconsciousness,theservicepriceisonthehighside,themaneuverabilityisnotstrongandsoonaspectsofthestate-ownedenterpriseinherentproblems.Nearlytenyears,asChina'spostalmarketsopeningtotheoutsideworld,themultinationallogisticscompaniesinChina,with
6、itslong-termaccumulationofexperience,strongmaterialbase,strongtechnologyandequipmentsupportquicklyseizedthedomesticmarket.Atthesametime,withthedevelopmentofe-commerceandnetworkshoppingplatform,privateCouriercompanieshavesprungupbumps,lowpricesandconvenientservicestomakethemquicklypreemptedthedom
7、esticmarketshare.AlloftheseposeschallengestothedevelopmentofEMS.Inandabroadlargemultinationallogisticscompaniesanddomesticprivatelogisticsenterprisesintheprocessofcompetition,EMSshouldbehowtoface?Inthefaceoftheshortageofitso