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1、FeaturesofDiction,SyntacticStructureandRhetoricinCommercialEnglishAdvertisementAbstractInmodernsociety,withtherapiddevelopmentofeconomy,moderncommercialEnglishadvertisementhasattractedandbeenfavoredbymoreandmoreenterprisesandconsumers.Gradually,ithasbeeno
2、neofthemainwaysofacceleratingexportandexploitingoverseasmarket.Morever,theEnglishadvertisementnotonlyhasimpliedhugecommercialvalues,butalsoplentifulcharmofthelanguageart.MasteringthewritingfeaturesofmoderncommercialEnglishadvertisementhelpsproducingtheapp
3、ropriatecommercialEnglishadvertisement,whichcandoagreatfavorfortheadvertisingdesigners.Andithasalsocausedprofoundinterestoflinguists,psychologists,sociologists,estheticiansandinformationspecialists,whohavemadesignificantcontributionstoEnglishadvertisement
4、.However,therearefewpeopleknowinghowtoapplydiction,syntacticstructureandrhetoricapproachestocommercialEnglishadvertisement.Sothisthesisanalyzesthefeaturesofdiction,syntacticstructureandrhetoricincommercialEnglishadvertisementfromtheangleoflinguistics.Theu
5、ltimateaimistoanalyzehowEnglishadvertisementcanbecreatedfromlinguisticperspective,becausethesecharacteristicsarenecessaryfordesigningEnglishadvertisementandenhancingitssellingpower.Atthesametime,itcanarousethegreatinterestofthestudentsinEnglishmajorandhel
6、pthemtostrengthentheabilityofusinglanguageindailylife.Thispaperfocusesonthreeaspectsoflinguistic-diction,syntacticstructureandrhetorictoanalyzeEnglishadvertisement.Andagreatnumberofexampleswillbevividlyshownbeforeusaftertheanalysis.Keywords:Englishadverti
7、sement;features;diction;syntacticstructure;rhetoric14ⅠIntroductionNowadays,advertisementisalmosteverywhereandhasbecomepartofpeople’sdailylife.Ithasalsocausedprofoundinterestoflinguists,psychologists,sociologists,estheticiansandinformationspecialists.Since
8、1960s,manyforeignscholarshavecarriedoutalargeamountofresearchesonthesubjectofEnglishadvertisement.Intheirresearches,theyhaveusedallkindsoflinguistictheoriestoexplainandanalyzeEnglishadvertisementandwrittennumerousin
