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1、CarrefourandWal-Martpricingstrategyanalysis[Abstract]CarrefourandWal-Martarewell-knownmultinationalsupermarketasaglobalretailgiant,rankedfirstandsecondplacerespectively,occupy,butthestrengthdifferenceisentirelydifferent.Wal-MartinrecentyearshasmaintainedthetopspotintheFortune500,faroutsid
2、etheCarrefourindozensmaybeinthesamelanguage.Therefore,althoughtheoldestoneisthesecondoldestone,Carrefourcanonlyberegardedasonlybrother.However,intheemergingmarketfortheChinesemarket,isthelittlebrothertothesituationcompletelyturnedover,muchtothebrotherleftbehind.Someyearsago,Carrefourhasbe
3、enprofitable,andisonlyprofitabletoentertheChinesemarket,foreignretailers.CarrefourHowcanWal-MartinChinaisfaraheadofit?Isthepricing,Iamfromtheanalysisofpricingdifferencesbetweenthetwomajorsupermarketpricingandthesamepoint,tounderstandwhytheysucceed.[Keywords]international;English;businessC
4、arrefour、Wal-Mart、pricing1.CarrefourandWal-Martiswell-knownmultinationalsupermarketasaglobalretailgiantwhytheysucceed.CarrefourandWal-Martarewell-knownmultinationalsupermarketasaglobalretailgiant,rankedfirstandsecondplacerespectively,occupy,butthestrengthdifferenceisentirelydifferent.Wal-
5、MartinrecentyearshasmaintainedthetopspotintheFortune500,faroutsidetheCarrefourindozensmaybeinthesamelanguage.Therefore,althoughtheoldestoneisthesecondoldestone,Carrefourcanonlyberegardedasonlybrother.However,intheemergingmarketfortheChinesemarket,isthelittlebrothertothesituationcompletely
6、turnedover,muchtothebrotherleftbehind.Someyearsago,Carrefourhasbeenprofitable,andisonlyprofitabletoentertheChinesemarket,foreignretailers.CarrefourHowcanWal-MartinChinaisfaraheadofit?Isthepricing,Iamfromtheanalysisofpricingdifferencesbetweenthetwomajorsupermarketpricingandthesamepoint,tou
7、nderstandwhytheysucceed.2.CarrefourandWal-Marthistory2.1B2B…CarrefourstoreopenedonJune3,1959,insuburbanAnnecynearacrossroads(carrefourinFrench).ThegroupwascreatedbyMarcelFournier,DenisDefforeyandJacquesDefforeyandgrewintoachainfromthisfirstsalesoutlet.In191999itmerg
