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1、Thesis（字号‘初号’对应磅值42，居中）CarrefourandWal-Martpricingstrategyanalysis（以下字号‘二号’对应磅值22，不加粗）Department:Name:Class:No.:Advisor:SubmittedDateEnglish（统一：月日，年）DefenseDate______________CarrefourandWal-Martpricingstrategyanalysis20[Abstract]CarrefourandWal-Martare
2、well-knownmultinationalsupermarketasaglobalretailgiant,rankedfirstandsecondplacerespectively,occupy,butthestrengthdifferenceisentirelydifferent.Wal-MartinrecentyearshasmaintainedthetopspotintheFortune500,faroutsidetheCarrefourindozensmaybeinthesamelang
3、uage.Therefore,althoughtheoldestoneisthesecondoldestone,Carrefourcanonlyberegardedasonlybrother.However,intheemergingmarketfortheChinesemarket,isthelittlebrothertothesituationcompletelyturnedover,muchtothebrotherleftbehind.Someyearsago,Carrefourhasbeen
4、profitable,andisonlyprofitabletoentertheChinesemarket,foreignretailers.CarrefourHowcanWal-MartinChinaisfaraheadofit?Isthepricing,Iamfromtheanalysisofpricingdifferencesbetweenthetwomajorsupermarketpricingandthesamepoint,tounderstandwhytheysucceed.[Keywo
5、rds]international;English;businessCarrefour、Wal-Mart、pricing1.CarrefourandWal-Martiswell-knownmultinationalsupermarketasaglobalretailgiantwhytheysucceed.CarrefourandWal-Martarewell-knownmultinationalsupermarketasaglobalretailgiant,rankedfirstandsecondp
6、lacerespectively,occupy,butthestrengthdifferenceisentirelydifferent.Wal-MartinrecentyearshasmaintainedthetopspotintheFortune500,faroutsidetheCarrefourindozensmaybeinthesamelanguage.Therefore,althoughtheoldestoneisthesecondoldestone,Carrefourcanonlybere
7、gardedasonlybrother.However,intheemergingmarketfortheChinesemarket,isthelittlebrothertothesituationcompletelyturnedover,muchtothebrotherleftbehind.Someyearsago,Carrefourhasbeenprofitable,andisonlyprofitabletoentertheChinesemarket,foreignretailers.Carre
8、fourHowcanWal-MartinChinaisfaraheadofit?Isthepricing,Iamfromtheanalysisofpricingdifferencesbetweenthetwomajorsupermarketpricingandthesamepoint,tounderstandwhytheysucceed.2.CarrefourandWal-Marthistory2.1B2B…CarrefourstoreopenedonJune3,19
