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1、谈谈客户关系管理外文翻译谈谈客户关系管理外文翻译导读:tler,2003).Thispanyimprovesthevalueofthecustomersbyreducingtherateofdefection,increasingthelongevityofcustomerManagementmarketingrelationship,makingloersmoreprofitableorterminatingthemetc.GatheringinformationontheactualorpotentialmarketplaCUSTOMERRELATIONSHI
2、PMANAGEMENTAs.univ.drd.MihaelaCorneliaPrejmerean.Lect.univ.dr.AlinaMihaelaDima.AcademyofEconomicStudies,BucharestAbstract:After17yearsofeconomicalandmarketdevelopment,RomanianpaniesfaceanetheEuropeanUnionandthebattleforthecustomers.TheRomanianenterprisesers,butalsoho.Marketingprograms
3、includenoerorientation,relationshipmanagement,loyaltyandquality.Inthispaper,ainaspects,characteristics,dimensionsandprocessesofCustomerRelationshipManagement,andplesfromthefinancialservicesectorplementationoftheCRMrulesandprinciplesinRomania.Keyarketinginformationsystem;customerrelati
4、onshipmanagement;businessasset,customeracquisition;customerretention.1.IntroductionInthelastdecade,themajorityofthepaniesergers,neania’saccessionintheEuropeanUnionanyadvantagesforfurtherdevelopment,togetherembershipinamonMarketonpoliciesonproductregulation,andfreedomofmovementforallth
5、efourfactorsofproduction(goods,services,capitalandlabor).ThismeansthatRomanianpaniestheEUdirectlyintheirhomemarket.Europeanpaniesaremoreflexibleandmobileandoretoers.Highrevenueequalsimportantcustomerisaclassicruleerpolicy.“Animportantcustomerbringsagrossamountofmoneyforourenterprise”h
6、asbeeareflexformanypaniesabroadandperhapsinRomania,too.Butisthisaloreinformationthanasimplefigurereportedattheendoftheyear2.MarketinginformationsystemAoreproductiveinacquiringandretainingcustomers,toexpanditscliene(Kotler,2003).Thispanyimprovesthevalueofthecustomersbyreducingtherateof
7、defection,increasingthelongevityofcustomerManagementmarketingrelationship,makingloersmoreprofitableorterminatingthemetc.Gatheringinformationontheactualorpotentialmarketplacenotonlyalloonitortrendsandissuesconcerningitscurrentcustomers,butalsohelpsitidentifyandprofilepotentialcustomers
8、andne