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1、ThebusinessmodeofSF-EXPRESS第四组InalotofsimilartothestartingpointoflocalCouriercompany,beforeupgradingalongabundantexpressdeliveryasearlyasthemarketdemand,isbasedontheprincipleofhighvaluecustomerfilteredfromthemarket,itsorganizationalstructureandtheintegrationofresource
2、sandimprove,untilthemarketdemandtoupgradereallycomes,itwillnaturallybecometheleaderandrules.在一大堆起点相似的本土快递公司中,顺丰快递早在市场需求升级之前,就依据将市场中的高价值客户筛选出来的原则,进行了自身组织架构和资源能力的整合和改进,等到市场需求升级真正来临之时,它也就自然而然地成为了领先者和规则制定者。Everyoneknowsthatthehigh-endmarketmeansthatthehigherincomeandprofi
3、tmargins,butwhenanindustrytrendofmarketsegmentationisunclear,thehigh-endconsumergroupsoftenmeans"nichemarket",investmentofresourcesandabilityinthisfield,isnotalwayscanpayoffsoon.Ifitisinhigh-growthmarketslikeChina,theproblemismorecomplicated:Ontheonehand,enterprisespa
4、yattentiontothelowendofthemarketisgrowingrapidly,needtocontinuetostrengthentheexistingresourcesandability,toimprovetheexistingservice.High-endsegments,Ontheotherhand,hasalreadystarted,butmeetthisneed,sometimesmeansthattheenterprisemusttooverthrowthelimitedresourcesand
5、capacity,orsimplygiveupexistinglow-endmarket.Theindustry'scompetitivelandscapeinthepastfiveyearswereoverthrown:oncehumblesuitableabundantspeedluck,byselectingthehighvalueofthe"nichemarket",andtobuildresourcesandcapabilities,eventuallybecometheindustryrulesofthegamemak
6、ers.Expressindustryintheformofshanzhaicomparedotherexpresscompanystartedwithtransportationcompany,donothaveadvantageincapacitybyintegratingmotion,coupledwithsuitableabundantearlyoperationofthegoodsareofhighvalue,higherrequirementsforreliabilityofproducts,usingallofthe
7、sespecialistspecialway,sowhenenteringthemainlandexpressdeliveryindustry,trytoanswertheletteronlymotionandsuch"retail"forsmallpackages,toobigtomeetthe"wholesale"less.Atthesametime,themotionofthepricingishigherthanotherexpresscompany.Highspeedperiodofexpansioninthismark
8、et,motionwasthemostdifficultthingistojointhenetworkmanagement.Inthebeginningandoccupythemotionandallprivateexpresscompany,al