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1、专业词汇内容理解语句通顺排版总分30303010100信息管理专业英语专业文献翻译专业信息管理与信息系统本11-1班姓名李胜男学号2011512602指导教师李文婧2013年12月6UnderstandYourBusiness,Products,ServicesandCustomersTogainacompetitiveadvantageandbesuccessfulinanybusiness,youmustclrarlydefinethenatureofyourproductsandserives,knowwhoyourtargetcustomersare,andunderstandh
2、owyourcustomersperceivetheuseofyourproductsandservicesintheirbusinessactivities(fortheB2Bmosel)orintheirpersonallives(fortheB2Cmodel).Tocreatesoundbusinessstrategiesyouhavetounderstandthevaluethatyourcustomersplaceonyourproductsandservices.了解你的生意，产品，服务和客户得到一个竞争的有利条件并且在任何生意中获得成功，你必须明确地给你的产品和服务在本质上
3、下一个定义，知道你的目标客户是谁，还要理解你的顾客怎么样察觉到你的产品和服务在他们的商业活动中的作用（为企业对企业模型），或者在他们的个人生活中（为消费者对消费者模型）。创造良好的商业策略你必须理解你的客户在你的产品和服务上投入的价值。Therearemanyworthwhilebusinessactivities.Butasimportantaswritingamissionstatementandproducingglitzymarketingbrochuresmaybe,whatmustcomefirstisanobjective,verydown-to-earthundersta
4、ndingofwhatyourbusinessdoes.Therealityisyoucan’tbeallthingstoallcustomers.Youmustanswertwoquestions:(1)Whoareyourtargetcustomers?And(2)Whatisthevalueofyourproductsandservicesasperceivedbyyourcustomers?Let’slookateachinturn.有许多有价值的商业活动。但是写一个重要任务声明和打造耀眼的销售指南可能同样重要，它必须是第一个目标，非常务实的理解你的工作在做什么。现实就是你不可以
5、提供所有客户需要的所有东西。你必须回答两个问题：（1）谁是你的目标客户？（2）你的产品和服务的价值被你的客户看成了什么？让我们一个一个的轮流看一下。WhoAreYourCustomers?Justasinabrick-and-mortarbusiness,inthee-commerceworldyoufocusyoueffortsonsellingtootherbusinesses,toindividualendconsumers,ortosomecombinationofthetwo.IfyouwereinabusinesslikeGatesRubberCompany,whichpro
6、ducesmostlyrubberandsyntheticproductsprimarilyforsaletotheautomotiveindustryandmanufacturersofsuchproductsasboatsandbicycles,6youwouldfocusalmostexclusivelyontheB2Be-commercemodel,withotherbusinessesasyourtargetcustomers.If,however,youweresellingresumewritingandjobplacementservicestoindividualslo
7、okingforcareers,yourcustomerswouldbeB2Cindividualendconsumers.Finally,youmightbelikeMonster.com(www.monster.com),whichprovidesanelectronicmarketplacecateringtobothindividualslookingforcareersandbusinesseslookingforempl
