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1、毕业设计（论文）题目：广州酒店餐饮业经营中存在的问题及发展策略YibinCityCitytracktrafficplanningisYibincityregionalrangewithintracktrafficsystemofonceintegration,andcitytracktrafficalsoisYibinCityCityintegratedtracktrafficsystemintheofpart,foraccurategraspcitytracktrafficresearchofobject广州酒店餐饮业经营中存在的问题及发展策略摘要随着中国旅游业
2、的发展，中国酒店业得到迅速发展，越来越多星级酒店兴起，酒店业的竞争越趋激烈，特别是在薄弱的酒店餐饮方面。在有素有“食在广州”之称的广州，社会餐饮非常的受欢迎,生意异常火爆，而广州酒店餐饮却因为进入酒店消费的门槛比较高，酒店餐饮的经营模式单一，整个酒店业没有形成到餐饮消费的氛围，酒店餐饮在经营环境不够灵活，酒店餐饮的市场定位不够宽等问题，面临着严峻的挑战。本文分析了广州酒店餐饮业存在的问题，提出了组织创新、文化创新、产品创新、营销理念与传播方式创新等创新经营策略。唯有通过全面创新，广州酒店餐饮业才能在激烈的市场竞争中立于不败之地。关键词：酒店餐饮，创新，发展，策略Y
3、ibinCityCitytracktrafficplanningisYibincityregionalrangewithintracktrafficsystemofonceintegration,andcitytracktrafficalsoisYibinCityCityintegratedtracktrafficsystemintheofpart,foraccurategraspcitytracktrafficresearchofobjectGUANGZHOUHOTELCATERINGBUSINESSPROBLESANDDEVELOPMENTSTRATEGYAB
4、STRACTAlongwiththedevelopmentofChinesetourismindustry,Chinahotelindustryisrapidlydeveloping,moreandmorestarhotel,hotelindustry'sriseincreasingfiercecompetition,especiallyinweakhoteldining.Inaknownas"inGuangzhoufresh"-ChinghaiGuangzhou,socialcateringverypopular,andGuangzhoubusinessunus
5、uallyhotbeveragebutbecausethethresholdofconsumptionintothehotelistaller,thehotelcateringbusinessmodelofasingle,thehoteldidnotformtofoodconsumptionintheatmosphere,hotelcateringbusinessenvironment,thehotelcateringflexibleenoughwideenoughreasonsuchasmarketpositioning,facedwithseverechall
6、enges.ThispaperanalyzestheGuangzhouhotelcateringexistentproblem,putforwardorganizationalinnovation,culturalinnovation,productinnovationandmarketingconceptandmodeoftransmissioninnovation.Keywords:hotelcatering;innovation;development;strategyYibinCityCitytracktrafficplanningisYibincityr
7、egionalrangewithintracktrafficsystemofonceintegration,andcitytracktrafficalsoisYibinCityCityintegratedtracktrafficsystemintheofpart,foraccurategraspcitytracktrafficresearchofobject目录1绪论...................................................................11.1问题研究的背景......................
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