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1、分类号：O15UDC：D10532-407-(2010)2404-0密级：公开编号：2008062035最优的折扣率问题论文作者姓名：王教申请学位专业：信息与计算科学申请学位类别：理学学士指导教师姓名：李晓吉论文提交日期：最优的折扣率问题5.1-9,,services,andmakethecitymoreattractive,strengtheningpublictransportinvestment,establishedasthebackboneoftheurbanrailtransitmulti-level,multi-functiona
2、lpublictransportsystem,thusprotectingtheregionalpositionandachieve对于追求利润最大化的厂商决策者们，价格是市场营销组合中唯一能创造利润的因素。在众多的定价方法中，差别定价的作用日益突出。差别定价是厂家获利的一种重要的价格战略手段，通过差别定价，企业能够获得比同一定价时更多的消费者剩余。在垄断市场条件下,垄断厂商为了获取更多的消费者剩余,常采用二级价格歧视的方法获取最大利润。二级价格歧视理论近年来受到普遍关注，有很多学者对其进行了研究。目前，关于二级价格歧视理论的研究主要分为两个方
3、面：一是在既知的需求条件下研究厂商如何对需求区间进行分段以获得最大利润；二是在线性需求条件下垄断厂商通过向消费者进行打折即固定折扣率的方法进行二级价格歧视。关键词：二级价格歧视、最佳分段、最优折扣率Theoptimaldiscountproblem5.1-9,,services,andmakethecitymoreattractive,strengtheningpublictransportinvestment,establishedasthebackboneoftheurbanrailtransitmulti-level,multi-func
4、tionalpublictransportsystem,thusprotectingtheregionalpositionandachieveDecision-makersofcompanyinordertothepursuitofprofitmaximization,thepriceisuniquefactorinthemarketingmixtocreateprofits.Inalargenumberofpricingmethods,differentialpricingplayanincreasinglyprominentrole.Dif
5、ferentialpricingisanimportantstrategicmethodforcompaniesachieveprofit,throughthedifferentialpricing,companiescangetconsumersurplusmorethanthesameprice。Inthemonopolymarketconditions,monopolistinordertogetmoreconsumersurplus,oftenusedthemethodofSecondDegreePriceDiscriminationt
6、oobtainthemaximumprofit.Inrecentyears,theoryofSecondDegreePriceDiscriminationreceivedwideattention,meanwhilemanyscholarsstudyaboutit.Atpresent,thetheoryofSecondDegreePriceDiscriminationwasdividedintotwomainareas.Ontheonehand,underknownconditionsofdemand,Scholars'researchfact
7、oryownershowdivideintointervalofdemand,inordertogetmaximumprofit.Ontheotherhand,underlinearconditionsofdemand,throughthediscountmethodforcustomers,inotherwords,throughthestationarydiscountratemethodachieveSecondDegreePriceDiscrimination.Keywords：SecondDegreePriceDiscriminati
8、on、Bestsection、Theoptimaldiscount5.1-9,,services,andmakethecitymoreattracti
