1995考研英语阅读理解

《1995考研英语阅读理解》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、1995Passage1　　MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonableprice,therebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormously

2、toraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlabour,andisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicencewouldneedtobedo

3、ubled,andtravelbybusortubewouldcost20percentmore.　　Andperhapsmostimportantofall,advertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenactsofParliamentgovernthetermsofadvertising,noregularadvertiserdarepromoteaproductth

4、atfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlong,formercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.Ifyouseeanarticleconsistentlyadvertised,itisthesurestproofIknowt

5、hatthearticledoeswhatisclaimedforit,andthatitrepresentsgoodvalue.　　AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof.　　ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingb

6、ecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade.　　Ifitsmessagewereconfinedmerelytoinformation—andthatinitselfwouldbedifficultifnotimpossibletoachieve,forevenadetailsuchasthechoiceofthecolourofashirtissubtlypersu

7、asive—advertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.51.Bythefirstsentenceofthepassagetheauthormeansthat________.　　[A]heisfairlyfamiliarwiththecostofadvertising　　[B]everybodyknowswellthatadvertisingismone

8、yconsuming　　[C]advertisingcostsmoneylikeeverythingelse　　[D]itisworthwhiletospendmoneyonad