视觉语法与多模态隐喻整合视角下的公益广告语篇分析

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1、中图分类号：H030单位代码：10231学号：2015300367视觉语法与多模态隐喻整合视角下的公益广告语篇分析学科专业：外国语言学及应用语言学研究方向：心理语言学作者姓名：王莹指导教师：田延明教授哈尔滨师范大学二〇一八年六月哈尔滨师范大学硕士学位论文中图分类号：H030单位代码：10231学号：2015300367硕士学位论文视觉语法与多模态隐喻整合视角下的公益广告语篇分析硕士研究生：王莹导师：田延明教授学科专业：外国语言学及应用语言学答辩日期：2018年6月授予学位单位：哈尔滨师范大学IIAT

2、hesisSubmittedfortheDegreeofMasterTOWARDASTUDYOFDISCOURSEANALYSISONPUBLICSERVICEADVERTISEMENTSFROMTHEINTEGRATIVEPERSPECTIVEOFVISUALGRAMMARANDMULTIMODALMETAPHORCandidate：WangYingSupervisor：TianYanmingSpeciality:ForeignLinguisticsandAppliedLinguisticsDat

3、eofDefence：June,2018Degree-Conferring-Institution：HarbinNormalUniversityContentsContents摘要...............................................................................................................................IAbstract..........................

4、...............................................................................................IIIChapter1Introduction..................................................................................................11.1ResearchBackground..............

5、............................................................................11.2PurposeandSignificanceoftheStudy................................................................31.3TheResearchMethod.......................................................

6、...................................51.4OrganizationoftheThesis...................................................................................7Chapter2LiteratureReview..................................................................................

7、.......92.1OverviewofMultimodalDiscourseAnalysis.....................................................92.1.1DefinitionofMultimodalityandMultimodalDiscourseAnalysis............92.1.2DevelopmentofMultimodalDiscourseAnalysis................................

8、....102.2StudiesontheAdvertisingDiscourseAnalysisandPSAatHomeandAbroad.112.2.1StudiesAbroad.........................................................................................122.2.2StudiesatHome....................................