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ID:16514150
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时间:2018-08-13
《中小服务性企业发展战略研究》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
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2、':■,■•+-.f/.l减.r...延―••.L-.二-■■■■-lA-/】.r-rJ硕士研究生举业(学位)论文赵东红2004级企业管理服务管理-中小服务性企业发展战略研究姓名:年::叙:,业:研究方向;设文题目:导师:完成曰期:韦福祥教授--二:2007年5月”m天津商业大学-aABSTRACTTheeraoftheglobalizationisalsotheageofserviceeconomicdevelopment.Nearlyallthecountriesintheworldincreasinglytak
3、evariousmeasurestopropupsmallandmedium-sizedfirms'(SMS)development,andpromotetheiradvantagestodoalargecontributiontothecountry'seconomy.Inourcountry,thedevelopmentoftheSMScanacceleratenationaleconomy,mitigatetheemploymentpressure,andoptimizeindustrialstructure.Itisessentialtochoose
4、adevelopmentstrategyforthesmallandmedium-sizedservicefirmsconcerningtheircharacteristic,i.e.,smallscale>limitedresources如dunitaryvarietyofproductsetc.Combingwiththedevelopmenttrendofdomesticandinternationaleconomy,thethesisanalysesthesmallandmedium-sizedservicefirmsdevelopmentstrat
5、egiesbasedontheirowncharacteristics.Inthefirstplace,thisthesisgeneralizestheresearchbackground,aimsandimplications,difficulties,aswellasthefurtherresearch.Inthesecondplace,itstudiesthesmallandmedium-sizedservicefirms'developmentstrategiesfromthreeperspectivesbythemethodsofcomparati
6、vestudy:Firstly,itputsforwardthecorecompetitivedevelopmentstrategythroughstudyingthedifferencesandsimilarityoflargeservicefirms,thesmallandmedium-sizedmanufacturefirmsandtheSMS;secondlyitputsforwaidclusterdevelopmentstrategyfortheSMStoobtaincontinuecompetitiveadvantagesthroughcases
7、tudy;lastbutnotleast,inordertoobtainthecompetitiveadvantageandcontinuingcapabilityofdevelopment,itposesIntemationalizationstrategyfortheSMS.Finallyitconcludeswithsomesummariesandlimitationsofthisresearchandwithsomesuggestionsoffutureresearchaboutit.KeyWords:Smallandmedium-sizedserv
8、icefirm;Developmentstrategy;CoreCompetence;ClusterStrategy;bitemationalizationstrategy第一章绪论中小服务性企业的生存与发展是我国经济发展的重要组成部分和经济增长的动力。中小服务性企业为社会提供了广泛的就业岗位,是社会财富的主要创造者。同时中小服务性企业与大型服务企业相比,在市场准入、人才引进、.科技应用等方面明显处于弱势地位;与中小制造型企业相比,服务性企业的产品或多或少具有无形性,生产与消费的同时性,质量较难控制等特征。因此,中小服务性企业的发展要走适合自己的道路,寻求适
9、合本企业实际情况的发展战略。中小企业发展战略很多,本
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