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ID:16292704
大小:29.50 KB
页数:3页
时间:2018-08-09
《passage three(advertisers perform a useful service to the community)》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、英语100篇精读汇粹(基础篇)【TypeBySimonLau(8029)】Passagethree(AdvertisersPerformaUsefulServicetotheCommunity)Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaroun
2、d.‘It’siniquitous,’theysay,‘thatthisentirelyunproductiveindustry(ifwecancallitthat)shouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoods?Afterall,it’stheconsumerwhopays…’Thepooroldconsumer
3、!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgew
4、ehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceofoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachine,itismorethanlikelyyouwouldobtaindetailsregardingperformance,price,etc.,fromanadvertisement
5、.Lotsofpeoplepretendthattheyneverreadadvertisements,butthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenare,too!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.Wouldyouenjoygazingatablankwallorreadingrailw
6、aybyelawswhilewaitingforatrain?Wouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaper?Acheerful,wittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforget,either,thatadvertisingmakesapositivecontributiontoourpockets.News
7、papers,commercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaper,orcanenjoysomanybroadcastprogrammesisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’t
8、forgetisthe‘smallads.’whic
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