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1、EnglishMorphologyinAdvertising广告英语的词汇特点学生姓名：SEASON专业班级：英语0901学号：课程名称：英语词汇学任课教师：二〇一〇年十二月EnglishMorphologyinAdvertising广告英语的词汇特点Abstract:Advertisinglanguageisfascinatingandpersuasive.Theuseofthevocabularyhasitsuniquenovelty.ThispapersetEnglishadvertisingasanexampletohaveatentativediscussionofthe
2、characteristicsoftheuseofvocabulary.Keywords：English;advertisinglanguage;lexicalfeatures摘要:广告语言引人入胜、说服力强。在词汇方面的运用有其独特、新颖之处。本文拟就广告英语为例,对其词汇运用方面的特点作一番初步的探讨。关键词：英语；广告语言；词汇特点1．IntroductionAsChinahassuccessfullyjoinedtheWTO,theworldeconomygrowingtrendtowardsintegration.Everydaywearefullofadvertisin
3、gexposuretosociety.NotonlyistheChineseadvertising.,advertisinginvariouslanguages,especiallyEnglishadseverywhere.Adsintomillionsofhouseholds,toinfiltrateeveryaspectofpeople'slives.InEnglishadvertising,shoddy,dullmonotonyofcoursethereare,butinmanyingenious,innovative,anduniquesuperiorworks.Thish
4、igh-qualityadvertisinginthelanguagewhohavegreatattentiontomakegreatefforts.Tolively,interestingresults.Isareadableliterarymasterpiece,thefightforcustomers,expandingtrade,openmarkets,promotecompetitionplayedanimportantrole.AsanimportantpartofEnglishadvertisinglanguageofanad-adsinEnglish,inaddit
5、iontothegeneralcharacteristicsoftheEnglishlanguage,therearealsoitssignificantfeatures,andthisispreciselythecharacteristicsofsignificantperformanceinitsvocabulary.Thesmallestasalanguage,theuseofthemostbasicindependentunitofthearticleintheunderstandingofthewordplaysanimportantroleintheprocess.Wh
6、etherthereader,orthetranslatorisconcerned,thereisnoclearmeaning,itwouldnotgraspthemeaningofsentencesandarticles.Therefore,thisarticleintendstoadsinEnglishasanexample.Lexicalfeaturesforsomeoftheirpreliminarystudy.2.Body2.1Evaluativeadjectivesandadjectivescomparativeandsuperlative2.1.1Usuallyuse
7、strongcolorscomplimentevaluativeadjectivesExtensiveuseofEnglishadvertisementsoftenstrongcolorscomplimentevaluativeadjectivesinordertomakeadvertisingtheproductsordisseminationofinformationinthemindsofconsumersavaguebutbeautifulimage,soas
