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1、EnglishMorphologyinAdvertising广告英语的词汇特点学生姓名：SEASON专业班级：英语0901学号:0904014104课程名称：英语词汇学任课教师：郭慧荣二O—O年十二月EnglishMorphologyinAdvertising广告英语的词汇特点Abstract:Advertisinglanguageisfascinatingandpersuasive.Theuseofthevocabularyhasitsuniquenovelty.ThispapersetEnglishadvertisingasanexamplet
2、ohaveatentativediscussionofthecharacteristicsoftheuseofvocabulary.Keywords：English;advertisinglanguage;lexicalfeatures摘要:广告语言引人入胜、说服力强。在词汇方面的运用有其独特、新颖之处。木文拟就广告英语为例，对其词汇运用方面的特点作一番初步的探讨。关键词：英语；广告语言；词汇特点1•IntroductionAsChinahassuccessfullyjoinedtheWTO,theworldeconomygrowingtrendt
3、owardsintegration.Everydaywearefullofadvertisingexposuretosociety.NotonlyistheChineseadvertising^advertisinginvariouslanguages,especiallyEnglishadseverywhere・Adsintomillionsofhouseholds,toinfiltrateeveryaspectofpeople'slives.InEnglishadvertising,shoddy,dullmonotonyofcoursether
4、eare,butinmanyingenious,innovative,anduniquesuperiorworks.Thishigh-qualityadvertisinginthelanguagewhohavegreatattentiontomakegreatefforts.Tolively,interestingresults.Isareadableliterarymasterpiece,thefightforcustomers,expandingtrade,openmarkets,promotecompetitionplayedanimport
5、antrole.AsanimportantpartofEnglishadvertisinglanguageofanad-adsinEnglish,inadditiontothegeneralcharacteristicsoftheEnglishlanguage,therearealsoitssignificantfeatures,andthisispreciselythecharacteristicsofsignificantperformanceinitsvocabulary.Thesmallestasalanguage,theuseofthem
6、ostbasicindependentunitofthearticleintheunderstandingofthewordplaysanimportantroleintheprocess.Whetherthereader,orthetranslatorisconcerned,thereisnoclearmeaning,itwouldnotgraspthemeaningofsentencesandarticles.Therefore,thisarticleintendstoadsinEnglishasanexample.Lexicalfeature
7、sforsomeoftheirpreliminarystudy.2.Body2AEvaluativeadjectivesandadjectivescomparativeandsuperlative2.1.1UsuallyusestrongcolorscomplimentevaluativeadjectivesExtensiveuseofEnglishadvertisementsoftenstrongcolorscomplimentevaluativeadjectivesinordertomakeadvertisingtheproductsordis
8、seminationofinformationinthemindsofconsumersavaguebutbeautifu
