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1、东北财经大学本科毕业论文浅析WEPEC“两头在外”市场导向管理作者：院系：工商管理学院专业：工商管理年级：学号：指导教师：答辩日期：成绩：内容提要本文简要介绍了“两头在外”市场导向管理的定义，之后对大连西太平洋石油化工有限公司实施“两头在外”市场导向管理的时代特征及企业自身优劣势特点等背景进行了分析，然后重点从建立市场导向信息网络、市场导向经营决策机制、市场导向管理体系、市场导向定量化目标考核体系等四方面详细介绍了实施“两头在外”市场导向管理的方法和步骤，最后主要从原油加工量大幅增长、生产管理水平不断提高、经济效益明显改善、经济技术指标达到国内同行业领
2、先水平、国际市场开拓成绩显著等方面介绍了实施“两头在外”市场导向管理的效果，为国内同类石化企业提高加工负荷、开拓国际市场、创造良好效益提供了一些参考经验。关键词：石化企业两头在外市场导向管理AbstractInthisarticle,theauthoratfirstmakesabriefintroductionof“twosidesoutside”marketguidingmanagement,thenanalyzesthebackgroundsofthehistoriccharacteristicsandenterprise’sadvantagean
3、ddisadvantageofDalianWestPacificPetrochemicalCo.,Ltdwhilecarryingout“twosidesoutside”marketguidingmanagement,andthenfocusesonthemethodandprocedureof“twosidesoutside”marketguidingmanagementinthefouraspectsofestablishingmarketguidinginformationsystem,marketguidingdecision-makingme
4、chanism,marketguidingmanagementsystem,marketguidingperformancetargetsupervisionsystem,finallyintroducetheresultsofmarketguidingmanagementsuchascrudeoilprocessingvolumeincrease,productionmanagementlevelrising,economicprofitimproving,economicindicatorsreachingtotheadvancedlevelamo
5、ngthesametradedomestically,overseasmarketdeveloping.ItprovidesexperiencesforthesametypepetrochemicalenterprisesinChinatoincreaseprocessingvolume,developinternationalmarket,andmakeexcellentprofits.Keywords:petrochemicalenterprise,twosidesoutside,marketguidingmanagement目录一、“两头在外”市
6、场导向管理的定义和产生的背景······································1（一）定义·······································································2（二）产生背景·······························································2二、“两头在外”市场导向管理的运行··················································4（一）建立市场导向管
7、理的信息网络··················································6（二）建立市场导向经营决策机制···················································6（三）建立市场导向的管理体系······················································7（四）建立市场导向的定量化目标考核体系············································7三、实施“两头在外”市场导向管理的效果···
8、···········································7（一）
