资源描述：
《RIS & KIBO-2018零售技术研究（英文版）》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、28THANNUALRETAILTECHNOLOGYSTUDYWAKEUPCALLFORDiitalTansfomationBigopportunitiesandstrongheadwindsacceleratethepaceofunifiedcommerceanddigitaltransformationPRODUCEDBYRESEARCHPARTNERSUPPORTINGSPONSORSShotsAcrosstheBowTHEBIGLESSONlearnedfromlookingbackwardatthetumultof2017isthatretailin
2、gisbifurcatingintoahardenedlandscapeofboomingleadersandstrugglinglaggards.Therisingtideoftheoverallindustry,whichrecordedthestrongestgrowthsince2014,didnotliftallships.Infact,retailbankruptciesandstoreclosingswereatrecordlevels.Nearlythreeoutof10retailers(28%)eitherlostrevenuelastye
3、arorclosedtheirbookswithnoincrease,accordingtothe“2018RIS/GartnerRetailTechnologyStudy.”Whilethismayalsobeinterpretedassevenoutof10retailers(72%)increasedrevenuelastyear,thisstorylineisundercutbyadeeperlookattheeconomics.Retailrevenuegrew4.2%in2017,accordingtotheU.S.DepartmentofComm
4、erce,whichsoundslikegoodnews,butonly23%ofrespondentsinthestudymetorsurpassedthislevelofgrowth.Thismeansthat77%ofretailersdidnotachievetheaveragegainrecordedfortheoverallindustry.Theyeitherwentbackwards,stayedthesame(whichisessentiallygoingbackwardsinretailingtoday),orregisteredasub-
5、parincrease(whichindicatestheywereunabletocapitalizewhenshopperswerespendingrecordamountsofmoney).Forthisgroupawarningshotwasfiredacrossthebow.Thisdramaticwakeupcalldemonstratestheretaillandscapeissplittingintojustafewleadersandmanylaggards.Italsosignalsthetimetoactisnow,i.e.timetof
6、ixlongbrokenprocesses,legacytechnologies,andchokepointsthatstifleopportunities.Itistimetoinvestinadvancedcapabilities,testnewconceptsandexploreemerginginnovations.Retailleadersin2017demonstratedtheycanmakerapid,cost-effectiveshiftsthatanticipatefast-movingchangesandquicklyadapttotre
7、ndsbeforethemomentpasses.Laggingretailers,thevastmajoritythatdidnotmatchtheaveragenationwidegrowth,areincapableofdeliveringthekindsofshoppingexperiencesthatcustomerswantand,unfortunately,manyhavebeenstrugglingwithsub-parperformanceforyears.Forthisgroup,timeisrunningouttocatchupwithc
8、ategoryleadersandse
