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ID:14084293
大小:189.50 KB
页数:5页
时间:2018-07-25
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1、国内外最先进的管理理念和实战经验词汇营销篇·4C营销理论(TheMarketingTheoryof4Cs)·4R营销理论(TheMarketingTheoryof4Rs)·4P营销理论(TheMarketingTheoryof4Ps)·感性营销(SensibilityMarketing)·利基营销(NicheMarketing)·交叉营销(CrossMarketing)·知识营销(KnowledgeMarketing)·文化营销(CulturalMarketing)·服务营销(ServicesMarketing)·体验营销(
2、ExperienceMarketing)·定制营销(CustomizationMarketing)·色彩营销(ColorMarketing)·绿色营销(GreenMarketing)·关系营销(RelationshipMarketing)·合作营销(TheCoMarketingSolution)·伙伴营销(PartnershipMarketing)·一对一营销(One-to-OneMarketing)·差异化营销(DifferenceMarketing)·大市场营销(BigMarketing)·个性化营销(Personali
3、zationMarketing)·堡垒式营销(FormalizationMarketing)·数据库营销(DatabaseMarketing)·服务分销策略(ServicesDistributionStrategy)·服务促销策略(ServicesSalesPromotionStrategy)·整合营销传播(IntegratedMarketingCommunications,IMC)·水坝式经营(DamOperation)·战略营销联盟(StrategicMarketingUnion)·网络数据库营销(InternetDat
4、abaseMarketing)·“整时营销”与“晚盈利”(ProfitbyTimingMarketingandLagProfitMarketing)管理篇·目标管理(ManagementbyObjectives,MBO)·标杆瞄准(Benchmarking)·开明管理(OpenManagement)·宽容管理(AllowanceManagement)·危机管理(CrisisManagement)·标杆管理(BenchmarkingManagement)·人格管理(CharacterManagement)·品牌管理(Brand
5、Management)·变革管理(ChangeManagement)·沟通管理(CommunicationManagement)·走动管理(ManagementbyWalkingAround,MBWA)·价值管理(ValueManagement)·钩稽管理(InnovationandPracticeManagement)·能本管理(CapacityCoreManagement)·绩效管理(ManagingForPerformance)·赋权管理(DelegationManagement)·灵捷管理(CelerityManag
6、ement)·物流管理(LogisticsManagement/PhysicalDistribution)(PhysicalDistribution为传统意义上的物流)·知识管理(KnowledgeManagement)·时间管理(Time-Management)·互动管理(InteractiveManagement)·T型管理(TManagement)·预算管理(BudgetManagement)·末日管理(EndManagement)·柔性管理(SoftManagement)·例外管理(ExceptionManageme
7、nt)·K型管理(KManagement)·EVA管理(EconomicValueAdded,EVA)·5S管理法(5S:Seiri、Seiten、Seigo、Seiketsu、Shitsuke)·零缺陷管理(ZeroDefects)·一分钟管理(OneMinuteManagement)·供应链管理(SupplyChainManagement,SCM)·客户关系管理(CustomerRelationshipManagement,CRM)·产品数据管理(ProductDataManagement,PDM)·过程质量管理法(Pr
8、ocessofQualityManagement)·管理驾驶舱(CockpitofManagement)·OEC管理法(OverAllEveryControlandClear)·数字化管理(DigitalManagement)·海豚式管理(ManagementasPorpoise)·丰田式
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