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1、LECTURE11 Stereotyping,Prejudice,&DiscriminationAdministrationRelationshipsbetweentypesofbiasesStereotypingPrejudiceBreakDiscriminationVideo:TrueColorsNextClassDefiningBiasesStereotypes:abeliefaboutthepersonalattributesofagroupofpeople.Prejudice:anegativeatti
2、tudetowardagroup.Discrimination:unequaltreatmentofthegroup.French-Canadiansareworkingclass,eatwell,emotional.Idon’tlikeFrenchCanadians.Iwon’thireFrenchCanadians.NegativeStereotype:MembersofGroupAaredirty,hostile,lazy,….leadstoPrejudicedAttitude:Idon’tlikeAsle
3、adstoDiscrimination:IprefertoavoidAs,excludethemfromgoodjobs,…Therelationshipbetween stereotyping,prejudice,anddiscriminationr=.25r=.32*Stereotypes---------------------Prejudice(attitude)---------------------Discriminationr=.16Therelationshipbetween stereotyp
4、ing,prejudice,anddiscrimination*Notethattheprejudice-discriminationcorrelationlooksverysimilartomoregeneralattitude-behaviorrelationships.StereotypesBeliefsaboutthepersonalattributesofgroupmembers.Abstraction/SchematicModelAccordingtothismodel,wemaintaincogni
5、tiverepresentationsofsocialcategoriesinwhichthesecategoriesareassociatedwithspecificcharacteristicsandtraits.Foreachofthesecharacteristics,wehaveacentraltendency(e.g.,amean)andavariance(e.g.,standarddeviation).StereotypingAbstractionvs.ExemplarModelsExemplarM
6、odelAccordingtothismodel,wehavespecificexamples(i.e.,exemplars)ofpeoplethatwehaveencodedinourmemory.Ifwehavetogiveanevaluationofagroup,thanweretrieveourrepresentationsofthesespecificpeopleandbaseourjudgmentontheseexemplars.StereotypingAbstractionvs.ExemplarMo
7、delsOn-LineRetrieval–AbstractionModelAccordingtothismodel,weadjustourestimatesofvariabilityandaveragesforcharacteristicsrelatedtothecategorieseverytimewemeetanewmemberofthegroup.Onlineweupdatethisrepresentation.Wekeepanestimateofcentraltendencyandvarianceofth
8、esecategory-traitassociationsinourmemoryandsowhenweneedthisestimatewesimplyretrieveitanduseit.On-Linevs.Instance-BasedRetrievalInstance-BasedRetrieval-ExemplarModelAccordingtothismodel,we
