新华航空控股公司商业计划书 60页

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1、中國新華航空Grand China Air 新华航空控股有限公司商业计划书The Business Plan of Grand China Air 2007 年 8 月 7 日新华航空控股公司商业计划书说 明新华航空控股有限公司（Grand China Air，以下简称『新华控股』或本公司）是一家按照中国法律设立，以航空客货运输业务为主的中国航空公司，其注册地为中国海口。在本计划书中，部分信息来源于『新华控股』、海南航空股份有限公司（以下简称『海南航空』）及其控股子公司以及其它公开渠道，部分信息则来源于『新华控股』根据已存在信息

2、所做出的科学预测。作为本计划书的提供者，『新华控股』有责任保证其中有关描述、评论、数据及其它各类信息的客观、真实。对于其它与本计划书所述内容相悖的数据及其它各类信息，均以此报告为准。作为本计划书的使用者或评价主体，任何以商业目的或非商业目的阅读本计划书的机构及个人，均有责任对其中所涉及的有关信息保密，对局部或整体内容的引用、修改及发表言论均须与本公司取得协商一致。由于行业发展特点、政府管制以及其它不可抗原因，本计划书部分内容有可能与本公司实际发展计划存在不一致之处，由此差异而对阅读者获取信息产生的消极影响，本公司将通过书面备忘录

3、或补充说明的形式予以妥善解决。1目录新华航空控股公司商业计划书一、公司情况简介 ························································································································· 3二、投资价值分析 ······························································································

4、··························· 7一、全球航空业概览 ···················································································································10二、中国民航市场发展 ····································································································

5、···········10三、行业竞争格局 ·······················································································································13第三部分商业模式及经营策略·························································17一、愿景及战略定位 ·········································

6、··········································································17二、市场营销策略 ·······················································································································17三、品牌定位及塑造 ···················································

7、································································18四、服务完善策略 ·······················································································································21五、营销渠道优化 ······························································

8、·························································23六、航线网络布局 ·······························································