新华航空商业计划书[1][1][1][1].pdf

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1、新华航空控股有限公司商业计划书TheBusinessPlanofGrandChinaAir中國新華航空GrandChinaAir2007年8月7日新华航空控股公司商业计划书说明新华航空控股有限公司（GrandChinaAir，以下简称『新华控股』或本公司）是一家按照中国法律设立，以航空客货运输业务为主的中国航空公司，其注册地为中国海口。在本计划书中，部分信息来源于『新华控股』、海南航空股份有限公司（以下简称『海南航空』）及其控股子公司以及其它公开渠道，部分信息则来源于『新华控股』根据已存在信息所做出的科学预测。作为本计划书的提供者，『新华控股』有责任保证其中有关描述、评论、数据及其

2、它各类信息的客观、真实。对于其它与本计划书所述内容相悖的数据及其它各类信息，均以此报告为准。作为本计划书的使用者或评价主体，任何以商业目的或非商业目的阅读本计划书的机构及个人，均有责任对其中所涉及的有关信息保密，对局部或整体内容的引用、修改及发表言论均须与本公司取得协商一致。由于行业发展特点、政府管制以及其它不可抗原因，本计划书部分内容有可能与本公司实际发展计划存在不一致之处，由此差异而对阅读者获取信息产生的消极影响，本公司将通过书面备忘录或补充说明的形式予以妥善解决。1新华航空控股公司商业计划书目录一、公司情况简介·································

3、························································································3二、投资价值分析·························································································································7一、全球航空业概览··································································

4、·················································10二、中国民航市场发展···············································································································10三、行业竞争格局················································································································

5、·······13第三部分商业模式及经营策略·························································17一、愿景及战略定位···················································································································17二、市场营销策略···············································································

6、········································17三、品牌定位及塑造···················································································································18四、服务完善策略······················································································································

7、·21五、营销渠道优化·······················································································································23六、航线网络布局································································································