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ID:12988717
大小:17.41 KB
页数:4页
时间:2018-07-20
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1、营销篇4C营销理论(TheMarketingTheoryof4Cs)4R营销理论(TheMarketingTheoryof4Rs)4P营销理论(TheMarketingTheoryof4Ps)感性营销(SensibilityMarketing)利基营销(NicheMarketing)交叉营销(CrossMarketing)知识营销(KnowledgeMarketing)文化营销(CulturalMarketing)服务营销(ServicesMarketing)体验营销(ExperienceMarketing)定
2、制营销(CustomizationMarketing)色彩营销(ColorMarketing)绿色营销(GreenMarketing)关系营销(RelationshipMarketing)合作营销(TheCoMarketingSolution)伙伴营销(PartnershipMarketing)一对一营销(One-to-OneMarketing)差异化营销(DifferenceMarketing)大市场营销(BigMarketing)个性化营销(PersonalizationMarketing)堡垒式营销(Fo
3、rmalizationMarketing)数据库营销(DatabaseMarketing)服务分销策略(ServicesDistributionStrategy)服务促销策略(ServicesSalesPromotionStrategy)整合营销传播(IntegratedMarketingCommunications,IMC)水坝式经营(DamOperation)战略营销联盟(StrategicMarketingUnion)网络数据库营销(InternetDatabaseMarketing)“整时营销”与“晚盈
4、利”(ProfitbyTimingMarketingandLagProfitMarketing)管理篇目标管理(ManagementbyObjectives,MBO)标杆瞄准(Benchmarking)开明管理(OpenManagement)宽容管理(AllowanceManagement)危机管理(CrisisManagement)标杆管理(BenchmarkingManagement)人格管理(CharacterManagement)品牌管理(BrandManagement)变革管理(ChangeManag
5、ement)沟通管理(CommunicationManagement)走动管理(ManagementbyWalkingAround,MBWA)价值管理(ValueManagement)钩稽管理(InnovationandPracticeManagement)能本管理(CapacityCoreManagement)绩效管理(ManagingForPerformance)赋权管理(DelegationManagement)灵捷管理(CelerityManagement)物流管理(LogisticsManagemen
6、t/PhysicalDistribution)(PhysicalDistribution为传统意义上的物流)知识管理(KnowledgeManagement)时间管理(Time-Management)互动管理(InteractiveManagement)T型管理(TManagement)预算管理(BudgetManagement)末日管理(EndManagement)柔性管理(SoftManagement)例外管理(ExceptionManagement)K型管理(KManagement)EVA管理(Econo
7、micValueAdded,EVA)5S管理法(5S:Seiri、Seiten、Seigo、Seiketsu、Shitsuke)零缺陷管理(ZeroDefects)一分钟管理(OneMinuteManagement)供应链管理(SupplyChainManagement,SCM)客户关系管理(CustomerRelationshipManagement,CRM)产品数据管理(ProductDataManagement,PDM)过程质量管理法(ProcessofQualityManagement)管理驾驶舱(Co
8、ckpitofManagement)OEC管理法(OverAllEveryControlandClear)数字化管理(DigitalManagement)海豚式管理(ManagementasPorpoise)丰田式管理(Toyota-Management)跨文化管理(Span-CultureManagement)蚂蚁式管理(StyleofAntManagement)购销比价管理(Pur
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