我国汽车自主品牌营销广告存在的问题及对策-004

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1、郑州交通职业学院毕业论文论文题目：我国汽车自主品牌营销广告存在的问题及对策所属系别：汽运工程系专业班级：10级营销2班姓名：刘新玲学号：201008010070234指导老师：梁丹撰写日期2013年4月m8dangerousfactors,andenvironmentfactorsofrecognition,andevaluationandcontrolplanning9materialprocurementprogram10engineeringprocurementprogram11LaborManagementprovides12forpartyevaluationandmanage

2、mentprogram13constructionprocessprogram14weldingjobmanagementprogram15engineeringpointspackageconstructionmanagementprogram16identifiesandcandatesbacksexprogram17productsprotection9摘要近年来，我国汽车自主品牌逐渐在崛起。为了能够吸引大量的顾客，需要企业通过汽车营销广告来调动顾客的注意力。但是，我国汽车自主品牌的营销广告存在目标不明确、缺乏差异化的创意、诉求方式与诉求定位不相适应、媒体利用不充分、费用浪费严重等问

3、题。针对这些问题，文章提出了相应的对策。关键词：汽车，自主品牌，营销广告m8dangerousfactors,andenvironmentfactorsofrecognition,andevaluationandcontrolplanning9materialprocurementprogram10engineeringprocurementprogram11LaborManagementprovides12forpartyevaluationandmanagementprogram13constructionprocessprogram14weldingjobmanagementprog

4、ram15engineeringpointspackageconstructionmanagementprogram16identifiesandcandatesbacksexprogram17productsprotection9AbstractAutomobilemanufacturingpaperpublishedonthesensorsintheautomotiveindustryanditsdevelopmenttrend:Typesofautomotivesensorsanddetectionofobjects,andApplicationOverviewofthesensor

5、sinautomotiveelectroniccontrolsystems,Describedthestatusofautomotivesensor,giveautomotivesensormarketandforecast,Describedintheautomotivesensortrendtowardminiaturization,integrationanddevelopmentofintelligent.Andconsidersthat,MEMSsensorswillbecomethemainstreamofthedevelopmentofautomotivesensor.Key

6、words:SensorInformationautomotiveSystemm8dangerousfactors,andenvironmentfactorsofrecognition,andevaluationandcontrolplanning9materialprocurementprogram10engineeringprocurementprogram11LaborManagementprovides12forpartyevaluationandmanagementprogram13constructionprocessprogram14weldingjobmanagementp

7、rogram15engineeringpointspackageconstructionmanagementprogram16identifiesandcandatesbacksexprogram17productsprotection9目录1引言12我国汽车自主品牌营销广告存在的问题12.1汽车广告目标不明确22.2缺乏差异化的广告创意22.3广告诉求方式与诉求定位不相应32.4没有有效利用传统媒体并忽视新兴媒体32.